Obviously awesome: how to nail product positioning so customers get it, buy it, love it

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Material type: Text

TextPublication details: Mumbai Sanage Publishing House 2019Description: 189 pISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.827 DUN (Browse shelf(Opens below))	1	Available		008948

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Previous	658.827 DER Designing luxury brands: the science of pleasing customers' senses	658.827 DER Designing luxury brands: the science of pleasing customers' senses	658.827 DSO Brand magic: the art and science of creating successful brand	658.827 DUN Obviously awesome: how to nail product positioning so customers get it, buy it, love it	658.827 FAI Rebrand right: how to refresh your brand and marketing to grow your business	658.827 FOR Sustainable branding:	658.827 GBA Brands, branding, and consumerism: personal and social influences on consumption	Next

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