Obviously awesome: (Record no. 10207)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00530nam a2200181 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250921142116.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250914b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788119090518 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | DUN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dunford, April |
| 245 ## - TITLE STATEMENT | |
| Title | Obviously awesome: |
| Remainder of title | how to nail product positioning so customers get it, buy it, love it |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Mumbai |
| Name of publisher, distributor, etc. | Sanage Publishing House |
| Date of publication, distribution, etc. | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 189 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 325.00 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Retailer--marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | TB1529 | 30-08-2025 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 09/09/2025 | Technical Bureau India Pvt. Ltd. | 225.88 | 658.827 DUN | 008948 | 09/09/2025 | 1 | 325.00 | 09/09/2025 | Book |