Bayesian statistics and marketing (Record no. 8930)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01684nam a22002537a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250226221827.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250226b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781394219117 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | ROS |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rossi, Peter E. |
| 245 ## - TITLE STATEMENT | |
| Title | Bayesian statistics and marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | John Wiley & Sons Ltd. |
| Place of publication, distribution, etc. | New Jersey |
| Date of publication, distribution, etc. | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 391 p. |
| 365 ## - TRADE PRICE | |
| Price type code | USD |
| Price amount | 110.00 |
| 490 ## - SERIES STATEMENT | |
| Series statement | Wiley Series in Probability and Statistics |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Bayesian Statistics and Marketing illustrates the potential for applying a Bayesian approach to some of the most challenging and important problems in marketing. Analyzing household and consumer data, predicting product performance, and custom-targeting campaigns are only a few of the areas in which Bayesian approaches promise revolutionary results. This book provides a comprehensive, accessible overview of this subject essential for any statistically informed marketing researcher or practitioner.<br/><br/>Economists and other social scientists will find a comprehensive treatment of many Bayesian methods that are central to the problems in social science more generally. This includes a practical approach to computationally challenging problems in random coefficient models, non-parametrics, and the problems of endogeneity.<br/><br/>(https://www.wiley.com/en-hk/Bayesian+Statistics+and+Marketing%2C+2nd+Edition-p-9781394219117) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research--Mathematical models |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing--Mathematical models |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Bayesian statistical decision theory |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Allenby, Greg |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Misra, Sanjog |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | 1187621 | 19-02-2025 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 02/24/2025 | Atlantic Publishers & Distributors | 6320.60 | 658.8 ROS | 007643 | 02/24/2025 | 1 | 9724.00 | 02/24/2025 | Book |