Bayesian statistics and marketing
Rossi, Peter E.
Bayesian statistics and marketing - 2nd - New Jersey John Wiley & Sons Ltd. 2024 - viii, 391 p. - Wiley Series in Probability and Statistics .
Bayesian Statistics and Marketing illustrates the potential for applying a Bayesian approach to some of the most challenging and important problems in marketing. Analyzing household and consumer data, predicting product performance, and custom-targeting campaigns are only a few of the areas in which Bayesian approaches promise revolutionary results. This book provides a comprehensive, accessible overview of this subject essential for any statistically informed marketing researcher or practitioner.
Economists and other social scientists will find a comprehensive treatment of many Bayesian methods that are central to the problems in social science more generally. This includes a practical approach to computationally challenging problems in random coefficient models, non-parametrics, and the problems of endogeneity.
(https://www.wiley.com/en-hk/Bayesian+Statistics+and+Marketing%2C+2nd+Edition-p-9781394219117)
9781394219117
Marketing research--Mathematical models
Marketing--Mathematical models
Bayesian statistical decision theory
658.8 / ROS
Bayesian statistics and marketing - 2nd - New Jersey John Wiley & Sons Ltd. 2024 - viii, 391 p. - Wiley Series in Probability and Statistics .
Bayesian Statistics and Marketing illustrates the potential for applying a Bayesian approach to some of the most challenging and important problems in marketing. Analyzing household and consumer data, predicting product performance, and custom-targeting campaigns are only a few of the areas in which Bayesian approaches promise revolutionary results. This book provides a comprehensive, accessible overview of this subject essential for any statistically informed marketing researcher or practitioner.
Economists and other social scientists will find a comprehensive treatment of many Bayesian methods that are central to the problems in social science more generally. This includes a practical approach to computationally challenging problems in random coefficient models, non-parametrics, and the problems of endogeneity.
(https://www.wiley.com/en-hk/Bayesian+Statistics+and+Marketing%2C+2nd+Edition-p-9781394219117)
9781394219117
Marketing research--Mathematical models
Marketing--Mathematical models
Bayesian statistical decision theory
658.8 / ROS