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Marketing the arts: (Record no. 10321)

MARC details
000 -LEADER
fixed length control field	03962nam a2200205 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20251010152949.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	251010b \|\|\|\|\|\|\|\| \|\|\|\| 00\| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780367898878
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	KER
245 ## - TITLE STATEMENT
Title	Marketing the arts:
Remainder of title	breaking boundaries
250 ## - EDITION STATEMENT
Edition statement	2nd
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.	London
Name of publisher, distributor, etc.	Routledge
Date of publication, distribution, etc.	2023
300 ## - PHYSICAL DESCRIPTION
Extent	xii, 313 p.
365 ## - TRADE PRICE
Price type code	INR
Price amount	5644.91
500 ## - GENERAL NOTE
General note	Table of contents:<br/>Introduction: Marketing the Arts- Breaking Boundaries<br/><br/>Finola Kerrigan and Chloe Preece<br/><br/>Chapter 1: Arts Marketing, Social Justice Activism, and Government Messaging in the Age of Social Media<br/><br/> <br/><br/>Francesca Sobande<br/><br/> Chapter 2: Arts Marketing & Entrepreneurship – Insights from the Nigerian Music Industry<br/><br/>Nnamdi Madichie<br/><br/> <br/><br/>Chapter 3: Marketing Nigerian Films<br/><br/>Ezinne Michaelia Ezepue<br/><br/> <br/><br/>Chapter 4: Marketing art films in contemporary China: Between the rock of politics and the hard place of economy<br/><br/>Seio Nakajima<br/><br/> <br/><br/>Chapter 5: Researching artistic production: The material turn in arts marketing research<br/><br/>Hannah Borgblad<br/><br/> <br/><br/>Chapter 6: The Marketing of the Arts in the Age of Curatorial Production<br/><br/>Matthew Waters<br/><br/>　<br/><br/>Chapter 7: Music Streaming and Surveillance Capitalism<br/><br/>Gary Sinclair and Grace Fox<br/><br/>　<br/><br/>Chapter 8: Music festivals and the everyday nature of extraordinary experiences<br/><br/>Athanasia Daskalopoulou, Dr Alexandros Skandalis<br/><br/>　<br/><br/>Chapter 9: Selling Secrets: the role of 'elusivity' in the liminoid invitations of immersive theatre<br/><br/>Joanna Bucknell<br/><br/> <br/><br/>Chapter 10: Consuming Cuba through dance: an embodied ethnography of Salsa<br/><br/>Victoria Rodner<br/><br/> <br/><br/>Chapter 11: Poetic orientation for creating and writing<br/><br/>Pilar Rojas-Gaviria<br/><br/>　<br/><br/>Chapter 12: Drawing with women: ethical considerations from an art-based project on domestic violence<br/><br/>Benedetta Cappellini, Susana Campos and Vicki Harman<br/><br/> <br/><br/>Chapter 13: Accounting for the Selection of Exhibits: Examining the Organisation of Gallery Talks as a Marketing Activity<br/><br/>Dirk vom Lehn and Linh Dan Nguyen<br/><br/>　<br/><br/>Chapter 14: The Many Faces of Indigenous Art: Indigenous Art Market and Decolonizing Perspectives<br/><br/>Ai Ming Chow<br/><br/>　<br/><br/>Chapter 15: Marketing through Art – The Case of Braded Entertainment<br/><br/>Katharina Stolley and Samantha Glynne<br/><br/>　<br/><br/>Chapter 16: Virtual Reality, Film Marketing and Value<br/><br/>Stephanie Janes<br/><br/>　<br/><br/>Chapter 17: For Sale, Baby Shoes, Never Worn:What Has Hemingway Ever Done For Us?<br/><br/>Stephen Brown<br/><br/>[https://www.routledge.com/Marketing-the-Arts-Breaking-Boundaries/Kerrigan-Preece/p/book/9780367898878]
520 ## - SUMMARY, ETC.
Summary, etc.	With contributions from international scholars of marketing and consumer studies, this renowned text engages directly with a range of contemporary themes, including:<br/><br/>The importance of arts consumption and its socio-cultural, political, and economic dimensions<br/>The impact of new technologies, platforms, and alternative artforms on the art market<br/>The importance of the aesthetic experience itself and how to research it<br/>The value of arts-based methods<br/>The art versus commerce debate<br/>The artist as entrepreneur<br/>The role of the arts marketer as market-maker<br/>This fully updated new edition covers digital trends in the arts and emerging technologies, including virtual reality, streaming services, and branded entertainment. It also broadens the scope of investigation beyond the West looking to film in emerging markets such as China, music in Sub-Saharan Africa, and indigenous art in Australia. Alongside in-depth theoretical analysis, this edition of Marketing the Arts takes inspiration from the creativity inherent in current artistic practice to demonstrate a plurality of approaches and methodologies. <br/><br/>(https://www.routledge.com/Marketing-the-Arts-Breaking-Boundaries/Kerrigan-Preece/p/book/9780367898878)
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Kerrigan, Finola [Editor]
710 ## - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element	Preece, Chloe [Editor]
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Book
Source of classification or shelving scheme	Dewey Decimal Classification
710 ## - ADDED ENTRY--CORPORATE NAME
--	25441

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Bill No	Bill Date	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Cost, normal purchase price	Total Checkouts	Full call number	Accession Number	Date last seen	Copy number	Cost, replacement price	Price effective from	Koha item type
		Dewey Decimal Classification			Marketing	IN32489	20-09-2025	Indian Institute of Management LRC	Indian Institute of Management LRC	General Stacks	10/05/2025	Overseas Press India Private	3669.19		658.8 KER	009026	10/05/2025	1	5644.91	10/05/2025	Book