Marketing the arts: breaking boundaries
Marketing the arts: breaking boundaries
- 2nd
- London Routledge 2023
- xii, 313 p.
Table of contents:
Introduction: Marketing the Arts- Breaking Boundaries
Finola Kerrigan and Chloe Preece
Chapter 1: Arts Marketing, Social Justice Activism, and Government Messaging in the Age of Social Media
Francesca Sobande
Chapter 2: Arts Marketing & Entrepreneurship – Insights from the Nigerian Music Industry
Nnamdi Madichie
Chapter 3: Marketing Nigerian Films
Ezinne Michaelia Ezepue
Chapter 4: Marketing art films in contemporary China: Between the rock of politics and the hard place of economy
Seio Nakajima
Chapter 5: Researching artistic production: The material turn in arts marketing research
Hannah Borgblad
Chapter 6: The Marketing of the Arts in the Age of Curatorial Production
Matthew Waters
Chapter 7: Music Streaming and Surveillance Capitalism
Gary Sinclair and Grace Fox
Chapter 8: Music festivals and the everyday nature of extraordinary experiences
Athanasia Daskalopoulou, Dr Alexandros Skandalis
Chapter 9: Selling Secrets: the role of 'elusivity' in the liminoid invitations of immersive theatre
Joanna Bucknell
Chapter 10: Consuming Cuba through dance: an embodied ethnography of Salsa
Victoria Rodner
Chapter 11: Poetic orientation for creating and writing
Pilar Rojas-Gaviria
Chapter 12: Drawing with women: ethical considerations from an art-based project on domestic violence
Benedetta Cappellini, Susana Campos and Vicki Harman
Chapter 13: Accounting for the Selection of Exhibits: Examining the Organisation of Gallery Talks as a Marketing Activity
Dirk vom Lehn and Linh Dan Nguyen
Chapter 14: The Many Faces of Indigenous Art: Indigenous Art Market and Decolonizing Perspectives
Ai Ming Chow
Chapter 15: Marketing through Art – The Case of Braded Entertainment
Katharina Stolley and Samantha Glynne
Chapter 16: Virtual Reality, Film Marketing and Value
Stephanie Janes
Chapter 17: For Sale, Baby Shoes, Never Worn:What Has Hemingway Ever Done For Us?
Stephen Brown
[https://www.routledge.com/Marketing-the-Arts-Breaking-Boundaries/Kerrigan-Preece/p/book/9780367898878]
With contributions from international scholars of marketing and consumer studies, this renowned text engages directly with a range of contemporary themes, including:
The importance of arts consumption and its socio-cultural, political, and economic dimensions
The impact of new technologies, platforms, and alternative artforms on the art market
The importance of the aesthetic experience itself and how to research it
The value of arts-based methods
The art versus commerce debate
The artist as entrepreneur
The role of the arts marketer as market-maker
This fully updated new edition covers digital trends in the arts and emerging technologies, including virtual reality, streaming services, and branded entertainment. It also broadens the scope of investigation beyond the West looking to film in emerging markets such as China, music in Sub-Saharan Africa, and indigenous art in Australia. Alongside in-depth theoretical analysis, this edition of Marketing the Arts takes inspiration from the creativity inherent in current artistic practice to demonstrate a plurality of approaches and methodologies.
(https://www.routledge.com/Marketing-the-Arts-Breaking-Boundaries/Kerrigan-Preece/p/book/9780367898878)
9780367898878
658.8 / KER
Table of contents:
Introduction: Marketing the Arts- Breaking Boundaries
Finola Kerrigan and Chloe Preece
Chapter 1: Arts Marketing, Social Justice Activism, and Government Messaging in the Age of Social Media
Francesca Sobande
Chapter 2: Arts Marketing & Entrepreneurship – Insights from the Nigerian Music Industry
Nnamdi Madichie
Chapter 3: Marketing Nigerian Films
Ezinne Michaelia Ezepue
Chapter 4: Marketing art films in contemporary China: Between the rock of politics and the hard place of economy
Seio Nakajima
Chapter 5: Researching artistic production: The material turn in arts marketing research
Hannah Borgblad
Chapter 6: The Marketing of the Arts in the Age of Curatorial Production
Matthew Waters
Chapter 7: Music Streaming and Surveillance Capitalism
Gary Sinclair and Grace Fox
Chapter 8: Music festivals and the everyday nature of extraordinary experiences
Athanasia Daskalopoulou, Dr Alexandros Skandalis
Chapter 9: Selling Secrets: the role of 'elusivity' in the liminoid invitations of immersive theatre
Joanna Bucknell
Chapter 10: Consuming Cuba through dance: an embodied ethnography of Salsa
Victoria Rodner
Chapter 11: Poetic orientation for creating and writing
Pilar Rojas-Gaviria
Chapter 12: Drawing with women: ethical considerations from an art-based project on domestic violence
Benedetta Cappellini, Susana Campos and Vicki Harman
Chapter 13: Accounting for the Selection of Exhibits: Examining the Organisation of Gallery Talks as a Marketing Activity
Dirk vom Lehn and Linh Dan Nguyen
Chapter 14: The Many Faces of Indigenous Art: Indigenous Art Market and Decolonizing Perspectives
Ai Ming Chow
Chapter 15: Marketing through Art – The Case of Braded Entertainment
Katharina Stolley and Samantha Glynne
Chapter 16: Virtual Reality, Film Marketing and Value
Stephanie Janes
Chapter 17: For Sale, Baby Shoes, Never Worn:What Has Hemingway Ever Done For Us?
Stephen Brown
[https://www.routledge.com/Marketing-the-Arts-Breaking-Boundaries/Kerrigan-Preece/p/book/9780367898878]
With contributions from international scholars of marketing and consumer studies, this renowned text engages directly with a range of contemporary themes, including:
The importance of arts consumption and its socio-cultural, political, and economic dimensions
The impact of new technologies, platforms, and alternative artforms on the art market
The importance of the aesthetic experience itself and how to research it
The value of arts-based methods
The art versus commerce debate
The artist as entrepreneur
The role of the arts marketer as market-maker
This fully updated new edition covers digital trends in the arts and emerging technologies, including virtual reality, streaming services, and branded entertainment. It also broadens the scope of investigation beyond the West looking to film in emerging markets such as China, music in Sub-Saharan Africa, and indigenous art in Australia. Alongside in-depth theoretical analysis, this edition of Marketing the Arts takes inspiration from the creativity inherent in current artistic practice to demonstrate a plurality of approaches and methodologies.
(https://www.routledge.com/Marketing-the-Arts-Breaking-Boundaries/Kerrigan-Preece/p/book/9780367898878)
9780367898878
658.8 / KER