Cashvertising:
Whitman, Drew Eric
Cashvertising: how to use more than 100 secrets of ad-agency psychology to make big money selling anything to anyone - New Jersey Career Press 2009 - 207 p.
Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell.
In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business.
9781601630322
Marketing--Psychological aspects
Advertising--Psychological aspects
659.1019 / WHI
Cashvertising: how to use more than 100 secrets of ad-agency psychology to make big money selling anything to anyone - New Jersey Career Press 2009 - 207 p.
Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell.
In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business.
9781601630322
Marketing--Psychological aspects
Advertising--Psychological aspects
659.1019 / WHI