Cashvertising: (Record no. 4735)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01143nam a22001937a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230220123645.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230220b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781601630322 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1019 |
| Item number | WHI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Whitman, Drew Eric |
| 245 ## - TITLE STATEMENT | |
| Title | Cashvertising: |
| Remainder of title | how to use more than 100 secrets of ad-agency psychology to make big money selling anything to anyone |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Career Press |
| Place of publication, distribution, etc. | New Jersey |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 207 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 2299.00 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell.<br/>In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing--Psychological aspects |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising--Psychological aspects |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | IB/IN/982 | 12-01-2023 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 02/20/2023 | International Book Centre | 1578.26 | 659.1019 WHI | 004596 | 02/20/2023 | 1 | 2299.00 | 02/20/2023 | Book |