Consumer Behaviour 

This list contains 8 titles

Consumer behaviour and analytics by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2024
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 SMI.
Consumer behaviour and digital transformation by Series: Business and Digital Transformation
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxan Routledge 2024
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 GBA.
Consumer behaviour in hospitality and tourism by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 DIX.
Consumer behaviour in hospitality and tourism: contemporary perspectives and challenges by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2025
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 TAB.
Consumer behaviour: insights from Indian market by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi PHI Learning Private Limited 2010
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 MAJ.
Consumer behaviour: the Indian context (concepts and cases) by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2019
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 KUM.
Corporate social responsibility and marketing ethics: the effects of value-based marketing on consumer behaviour by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.408 HOW.
The curious marketer: expeditions in branding and consumer behaviour by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Haryana Penguin Random House India Pvt. Ltd. 2017
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 BHA.

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