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Brand management

This list contains 7 titles

	Brand management: an introduction through storytelling by Mogaji, Emmanuel Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Palgrave Macmillan 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 MOG. Lists: Brand management, Finance & Accounting, Marketing. Add to cart (remove)
	Brand management: the Indian context by Moorthi, Y. L. R Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Vikas Publishing House Pvt. Ltd. 1999 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 MOO. Lists: Brand management. Add to cart (remove)
	Brand management: co-creating meaningful brands by Beverland, Michael Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 BEV. Lists: Brand management, Marketing. Add to cart (remove)
	Brand management: the Indian context by Moorthi, Y. L. R Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Vikas Publishing House Pvt. Ltd. 2018 Availability: Items available for loan: Indian Institute of Management LRC (2)Call number: 658.8270954 MOO, ... Lists: Brand management, Finance & Accounting, Marketing. Add to cart (remove)
	Strategic brand management for B2B markets: a road map for organizational transformation by Sarin, Sharad Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage Publications India Pvt. Ltd. 2016 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 SAR. Lists: Brand management, HR & OB, Marketing. Add to cart (remove)
	Strategic brand management: creating and sustaining brand equity long term by Kapferer, Jean-Neol Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Kogan Page India Private Limited 2007 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 KAP. Lists: Brand management. Add to cart (remove)
	Strategic brand management: building, measuring, and managing brand equity by Keller, Kevin Lane Parameswaran, Ambi M. G Jacob, Isaac Edition: 4th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2018 Availability: Not available: Indian Institute of Management LRC: Checked out (1). Lists: Brand management, IT & Decision Sciences, Marketing. Add to cart (remove)

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