Marketing Management for Healthcare

This list contains 5 titles

Digital healthcare in Asia and gulf region for healthy aging and more inclusive societies: shaping digital future by Series: Information Technologies in Healthcare Industry, Volume 4
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge Academic Press 2024
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 610.28 PAB.
Guide to the healthcare industry by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage 2024
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 615.1901 PEL.
Healthcare entrepreneurship and management: a comprehensive guide for biomedical engineers and entrepreneurs by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2024
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 610.28 CHA.
Pharma marketing and pharmacoeconomics: opportunities, challenges, and the way forward by
Publication details: Palm Bay Apple Academic Press Inc. 2025
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 615.10688 MAL.
Smart healthcare systems: AI and IoT perspectives by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boca Raton CRC Press 2025
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 610.285 BHA.

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