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Principles of Marketing Management

This list contains 9 titles

	Business market management (B2B): understanding, creating and delivering value by Anderson, James C Narus, James A Narayandas, Das Seshadri, D.V.R Edition: 3rd Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 AND. Lists: Marketing, Principles of Marketing Management. Add to cart (remove)
	Essentials of marketing: theory and practice for a marketing career by Brown, David M Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2023 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 BRO. Lists: Advance Marketing Management, Principles of Marketing Management. Add to cart (remove)
	Implementing environmental, social and governance (ESG) principles for sustainable businesses: a practical guide in sustainability management by Dathe, Tracy Helmold, Marc Dathe, René Dathe, Isabel Series: Responsible Leadership and Sustainable Management Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cham Springer 2024 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.408 DAT. Lists: Principles of Marketing Management. Add to cart (remove)
	Marketing analytics based on first principles by Palmatier, Robert W Petersen, J. Andrew Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Bloomsbury Publishing Pvt. Ltd. 2022 Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.83 PAL, ... Lists: Advance Marketing Management, Marketing Analytics, Operation & quantitative Techniques, Principles of Marketing Management. Add to cart (remove)
	Marketing management: past, present and future by Czinkota, Michael R Kotabe, Masaaki Vrontis, Demetris Shams, S. M. Riad Edition: 4th Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Springer 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 CZI. Lists: Advance Marketing Management, Marketing Management I, Principles of Marketing Management. Add to cart (remove)
	Marketing management: Indian cases by Gupta, Prachi Aggarwal, Ashita Majra, Hufrish Jacob, Isaac Venkatesh, Shanthi Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2018 Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.8 GUP, ... Lists: Advance Marketing Management, Finance & Accounting, Marketing, Marketing Management I, Principles of Marketing Management. Add to cart (remove)
	Marketing strategy: based on first principles and data analytics by Palmatier, Robert W Sridhar, Shrihari Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Palgrave Macmillan 2017 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.87 PAL. Lists: IT & Decision Sciences, Managerial Economics, Marketing, Marketing Strategy, Principles of Marketing Management. Add to cart (remove)
	Principles of marketing for a digital age by Tuten, Tracy L Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publication Pvt Ltd 2024 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 TUT. Lists: Principles of Marketing Management. Add to cart (remove)
	Service management and marketing: customer management in service competition by Gronroos, Christian Edition: 3rd Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2016 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 GRO. Lists: IT & Decision Sciences, Marketing, Marketing Management I, Principles of Marketing Management, Service Operations, Total Quality Management. Add to cart (remove)

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