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Applied marketing analytics using R by
Material type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: London Sage Publication Pvt Ltd. 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 YIL.
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Data analytics in marketing, entrepreneurship, and innovation by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Boca Raton CRC Press 2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.472 KEH.
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Data Science for marketing analytics: a practical guide to forming a killer marketing strategy through data analysis with Python by
Edition: 2nd
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Birmingham Packt Publishing 2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.830285 BAI.
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Digital analytics for marketing by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York Routledge 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 SPO.
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Marketing analytics by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 GUP.
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Marketing analytics based on first principles by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Bloomsbury Publishing Pvt. Ltd. 2022
Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.83 PAL, ...
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Marketing analytics for strategy decision making by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Oxford University Press 2021
Availability: Items available for loan: Indian Institute of Management LRC (2)Call number: 658.8 MAI, ... Not available: Indian Institute of Management LRC: Checked out (1).
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Marketing analytics roadmap: methods, metrics, and tools by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York Apress 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 RAC.
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Marketing analytics: a practical guide to improving consumer insights using data techniques by
Edition: 3rd
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Kogan Page 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 GRI.
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Marketing analytics: a practitioner's guide to marketing analytics and research methods by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Singapore World Scientific Publishing 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 CHA.
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Marketing analytics: statistical tools for marketing and consumer behaviour using SPSS by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York Routledge 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 CAR.
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Marketing analytics: data-driven techniques with Microsoft excel by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Indiana John Wiley & Sons, Inc. 2014
Availability: Not available: Indian Institute of Management LRC: Checked out (1).
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Marketing analytics: essential tools for data-driven decisions by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London University of Virginia Press 2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 VEN.
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Marketing analytics: statistical tools for marketing and consumer behavior using SPSS by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Oxan Routledge 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 MES.
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