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1.
Principles and practice of social marketing: an international perspective by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge Cambridge University Press 2010
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 DON.

2.
The dynamics of persuasion: communication and attitudes in the 21st century by
Edition: 6th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2017
Availability: Not available: Indian Institute of Management LRC: Checked out (1).

3.
Editor unplugged: media, magnates, netas and me by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gurgaon Penguin Random House India Pvt. Ltd. 2015
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 302.0704 MEH.
Lists:

4.
UnBranding: 100 branding lessons for the age of disruption by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2018
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 STR.
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5.
Cultural mediations of brands: unadvertization and quest for authority by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey John Wiley & Sons, Inc. 2020
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 MAR.

6.
Media ethics and global justice in the digital age by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Cambridge University Press 2019
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 175 CHR.

7.
Graphic violence: illustrated theories about violence, popular media, and our social lives by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2020
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 303.6 EDW.

8.
Media law: including right to information act by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Vinod publications Pvt Ltd 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 343.41099 SIN.

9.
Media and society by
Edition: 6th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Bloomsbury Academic 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 302.23 CUR.

10.
Social media storytelling by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 302.23 MUE.

11.
Rethinking public choice by Series: Rethinking Economics
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cheltenham Edward Elgar Publishing Limited 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.2 WAG.

12.
Media economics and management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 338.473 ELA.

13.
Politics after television: religious nationalism and the reshaping of the Indian public by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: United Kingdom Cambridge University Press 2001
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 306.20954 RAJ.

14.
Modernity at large: cultural dimensions of globalization by Series: Public worlds series; Vol. 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Minneapolis University of Minnesota Press 1998
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 306 APP.

15.
Interactive storytelling: a cross-media approach to writing, producing and editing with AI by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2024
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 808.5430285 PIZ.

16.
The media economy by Series: Media Management and Economics Series
Edition: 3rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 338.4730223 ALB.

17.
Digital media economics: a critical introduction by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Sage 2024
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 338.4730223 CAR.

18.
Big brands are watching you: marketing social justice and digital culture by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: California University of California Press 2024
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 SOB.

19.
Power of movies: how they shape our society by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Prabhat Prakashan 2025
Availability: Items available for loan: Indian Institute of Management LRC (2)Call number: 791.43 SHA, ...

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