Marketing and dysfunctional consumer behaviour: understanding how and when marketing drives problematic consumption patterns

By:

Zamparo, Gioele

Material type: Text

TextSeries: International Series in Advanced Management Studies (ISAMS)Publication details: Cham Springer 2025Description: xv, 132 pISBN:

9783031891618

Subject(s):

DDC classification:

658.8342 ZAM

Summary: This book explores the relationship between marketing practices and dysfunctional consumption behaviors, specifically focusing on two behavioral addictions: compulsive buying and problematic gambling. It offers a comprehensive analysis grounded in marketing theory, examining how marketing strategies and actions can significantly influence these behaviors. Using a mixed-method approach, the book reviews existing literature and presents empirical findings related to compulsive buying and gambling. It also discusses the implications of marketing’s role in fostering these behaviors, aiming to inform both academic discourse and the responsibilities of marketers. This work is essential for scholars and practitioners seeking to understand dysfunctional consumer behaviors and the impact of marketing strategies on consumer well-being. (https://link.springer.com/book/10.1007/978-3-031-89162-5)

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.8342 ZAM (Browse shelf(Opens below))	1	Available		009106

Table of contents:
Front Matter
Pages i-xv
Download chapter PDF
An Introduction to Dysfunctional Consumers’ Behaviour
Gioele Zamparo
Pages 1-25
Compulsive Buying: A Review from the Consumer Side
Gioele Zamparo
Pages 27-57
Gambling Addiction: A Marketing Review
Gioele Zamparo
Pages 59-87
Consumers’ Well-Being as an Outcome of Consumption Addiction
Gioele Zamparo
Pages 89-120
Final Considerations: Some Implications for a More Responsible Marketing
Gioele Zamparo
Pages 121-132

[https://link.springer.com/book/10.1007/978-3-031-89162-5]

This book explores the relationship between marketing practices and dysfunctional consumption behaviors, specifically focusing on two behavioral addictions: compulsive buying and problematic gambling. It offers a comprehensive analysis grounded in marketing theory, examining how marketing strategies and actions can significantly influence these behaviors. Using a mixed-method approach, the book reviews existing literature and presents empirical findings related to compulsive buying and gambling. It also discusses the implications of marketing’s role in fostering these behaviors, aiming to inform both academic discourse and the responsibilities of marketers. This work is essential for scholars and practitioners seeking to understand dysfunctional consumer behaviors and the impact of marketing strategies on consumer well-being.

(https://link.springer.com/book/10.1007/978-3-031-89162-5)

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