Digital transformation for business sustainability: trends, challenges and opportunities

Contributor(s):

Material type: Text

TextSeries: Contributions to Environmental Sciences & Innovative Business Technology (CESIBT)Publication details: Springer Singapore 2023Description: vi, 231 pISBN:

9789819970575

Subject(s):

DDC classification:

658.406 EDW

Summary: This book explores how digital technologies can be used to drive sustainable business practices and achieve long-term business success. It offers insights and practical strategies and guidance that can help businesses adapt to the digital age, optimize their operations, and create new opportunities for growth. The book further provides real-world examples that illustrate how businesses can leverage digital technologies to achieve long-term sustainability and success. The book is an essential read for business leaders, managers, academician, practitioners and entrepreneurs who are looking to drive sustainable digital transformation within their organizations. The book covers a wide range of topics, including: 1) Understanding the digital landscape: The book provides an overview of the digital technologies that are transforming business operations, such as artificial intelligence, cloud computing, and the Internet of Things. It explores how these technologies can be leveraged to create sustainable business practices that benefit both the organization and society. 2) Building a digital strategy for sustainability: The book offers guidance on how businesses can develop a digital strategy that aligns with their sustainability goals. It covers topics such as identifying digital opportunities, setting targets, and measuring performance. 3) Embedding sustainability into digital operations: The book explores how businesses can integrate sustainability into their digital operations, such as data management, supply chain management, and product design. It provides examples of companies that have successfully implemented sustainable digital practices. 4) Digital innovation for sustainability: The book discusses how businesses can use digital innovation to create new opportunities for sustainability. It covers topics such as circular economy business models, sustainable product design, and social innovation. 5) Leading for sustainable digital transformation: The book offers insights on how business leaders can drive sustainable digital transformation within their organizations. It covers topics such as leadership skills, organizational culture, and stakeholder engagement. (https://link.springer.com/book/10.1007/978-981-99-7058-2)

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Public Policy & General Management	658.406 EDW (Browse shelf(Opens below))	1	Available		007997

Table of contents:
Front Matter
Pages i-vi
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One Planet One Compliance: Stakeholder Perception Analysis on the Efficacy of the IR Framework of ESG Disclosure
Musarrat Ara, B. Harani
Pages 1-17
Sustainable Influence of Instagram and Its Linkages on Gen Z's Purchase Intention
Anitha Nallasivam, S. Mahalakshmi
Pages 19-31
Neuro Marketing: An Astonishing Addition to the Marketing World
C. Archana, Akshay Mahajan
Pages 33-41
Impact of Digital Transformation on Impulse Buying Behaviour with Special Reference to FMCG Sector in Sustainable Environment
S. Bharathi, Hemanth Kumar V
Pages 43-57
A Case Study of Sustainable Service-Based Marketing Strategy of Food Delivery Business in India
S. Sneha, S. Ajith, K. N. Sakhivel
Pages 59-75
A Study on Consumer Behaviour Purchasing Pattern on Durable Products in Sustainable Consumer Market
G. Pradish Kumar, I. Shanthi Imaculate Jaculin
Pages 77-87
A Study of Financial Literacy as a Sustainable Factor Among Micro-entrepreneurs in Coimbatore District of Tamil Nadu
P. M. Varshini, Aravind Sakthivel, K. N. Sakthivel
Pages 89-113
Technostress and Students in Sustainable Work Environment: An Empirical Study
K. Neelima Ravindran, M. Manjula
Pages 115-122
Indian Economic Crisis: COVID-19 Versus Russia-Ukrainian War
Salma Begum, R. Guna Durga
Pages 123-130
Digital Transformation in Sustainable Digital Marketing: Trends, Opportunities and Challenges in Targeting Millennial Consumers
Ganesh Hosur, Kattamuri Satish
Pages 131-139
A Study on Impact of Exchange Rate of Currencies on Indian Stock Market
H. Meena, Aishwarya Shiva Kumar, Sandesh Bhat
Pages 141-146
Blended Learning as a Sustainable Strategy in Digital Transformation—A Study of Challenges Faced by Parents at Sultanate of Oman
Alamelu Mangai, Jaffer Ali Khan, Samiulla N. Mallik
Pages 147-155
A Study on Work Life Balance of Teaching Women Employees Through Training Programs in Government First Grade Colleges in Chitradurga District
Syeed Rajeena, H. S. Jamuna Rani
Pages 157-167
Way Forward for Sustainable Digital Marketing: A Bibliometric Analysis
Aparna Merin Mathew, M. P. Akhil
Pages 169-177
Impact of Digital Taxation for Sustainability Among Taxpayers With Special Reference to Bangalore
S. V. Malvika, Nikhila Vikram
Pages 179-187
A Study on Price Discovery of Jeera and Mustard Seeds Sustainable Trading in NCDEX
Madhu Druva Kumar, Cherian Thomas
Pages 189-196
Rational Influence of Debt Structure Patterns on Sustainable Profitability: A Pragmatic Evidence from Tata Steel
T. K. Murugesan, S. Vidhya
Pages 197-202
Synthesis of Factors Impacting Usage of OTT Platforms: Sustainability of OTT Industry Post Pandemic
A. Pushpa
Pages 203-215
Digital Transformation for Sustainability in Bengaluru: Is It Happening in a Smarter Way?
Cherian Thomas, Madhu Druvakumar
Pages 217-221

(https://link.springer.com/book/10.1007/978-981-99-7058-2)

This book explores how digital technologies can be used to drive sustainable business practices and achieve long-term business success. It offers insights and practical strategies and guidance that can help businesses adapt to the digital age, optimize their operations, and create new opportunities for growth. The book further provides real-world examples that illustrate how businesses can leverage digital technologies to achieve long-term sustainability and success. The book is an essential read for business leaders, managers, academician, practitioners and entrepreneurs who are looking to drive sustainable digital transformation within their organizations.

The book covers a wide range of topics, including:

1) Understanding the digital landscape: The book provides an overview of the digital technologies that are transforming business operations, such as artificial intelligence, cloud computing, and the Internet of Things. It explores how these technologies can be leveraged to create sustainable business practices that benefit both the organization and society.

2) Building a digital strategy for sustainability: The book offers guidance on how businesses can develop a digital strategy that aligns with their sustainability goals. It covers topics such as identifying digital opportunities, setting targets, and measuring performance.

3) Embedding sustainability into digital operations: The book explores how businesses can integrate sustainability into their digital operations, such as data management, supply chain management, and product design. It provides examples of companies that have successfully implemented sustainable digital practices.

4) Digital innovation for sustainability: The book discusses how businesses can use digital innovation to create new opportunities for sustainability. It covers topics such as circular economy business models, sustainable product design, and social innovation.

5) Leading for sustainable digital transformation: The book offers insights on how business leaders can drive sustainable digital transformation within their organizations. It covers topics such as leadership skills, organizational culture, and stakeholder engagement.
(https://link.springer.com/book/10.1007/978-981-99-7058-2)

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