Results of search for 'ccl=Provider:Springer' › Learning Resource Centre (LRC) catalog

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	1.	Customer relationship management: concept, strategy, and tools by Kumar, V Kumar, V Reinartz, Werner Edition: 3rd Material type: Text; Format: print ; Literary form: Not fiction Publication details: Heidelberg Springer 2006 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KUM. Lists: IT & Decision Sciences, Marketing. Place hold Add to cart (remove)
	2.	A Concise guide to market research: the process, data, and methods using IBM SPSS statistics by Sarstedt, Marko Mooi, Erik Edition: 3rd Material type: Text; Format: print ; Literary form: Not fiction Publication details: Germany Springer 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 SAR. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	3.	Applied regression analysis for business: tools, traps and applications by Welc, Jacek Esquerdo, Pedro J. Rodriguez Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Springer 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 519.536 WEL. Lists: Marketing. Place hold Add to cart (remove)
	4.	Customer relationship management: concept, strategy, and tools by Kumar, V Reinartz, Werner J Publication details: Germany Springer 2006 Availability: Not available: Indian Institute of Management LRC: Checked out (1). Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	5.	The relationship marketer: rethinking strategic relationship marketing by Hougaard, Soren Bjerre, Mogens Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Springer 2009 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 HOU. Lists: Marketing. Place hold Add to cart (remove)
	6.	R for marketing research and analytics by Chapman, Chris Feit, Elea McDonnell Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Springer 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 005.133 CHA. Lists: Marketing. Place hold Add to cart (remove)
	7.	Performance management in retail and the consumer goods industry by Buttkus, Michael Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Springer 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.87 BUT. Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	8.	B2B marketing: a guidebook for the classroom to the boardroom by Seebacher, Uwe G Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Springer 2021 Availability: Not available: Indian Institute of Management LRC: Checked out (1). Lists: Fiction, Marketing. Place hold Add to cart (remove)
	9.	No cover image available Consumption behaviour and social responsibility by Gupta, Karnika Singh, Narendra Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Springer 2020 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.834 GUP. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	10.	Social customer relationship management: fundamentals, applications, technologies by Alt, Rainer Reinhold, Olaf Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Springer 2020 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 ALT. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	11.	Data-driven retailing: a nontechnical practitioners' guide by Kerkhove, Louis-Philippe Series: Management for Professionals Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Springer 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KER. Lists: IT & Decision Sciences. Place hold Add to cart (remove)
	12.	Demand prediction in retail: a practical guide to leverage data and predictive analytics by Cohen, Maxime C Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Springer 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.500727 COH. Lists: Public Policy & General Management. Place hold Add to cart (remove)
	13.	Intelligent retail: the future of stationary retail by Heinemann, Gerrit Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Springer 2023 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.87 HEI. Lists: Fiction. Place hold Add to cart (remove)
	14.	Japanese retail industry after the bubble economy: development of the 100yen shops by Rahman, Md. Arifur Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Springer 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 381.10952 RAH. Lists: Non Fiction. Place hold Add to cart (remove)
	15.	Market research with panels: types, surveys, analysis, and applications by Gunther, Martin Vossebein, Ulrich W Wildner, Raimund Series: Springer texts in business and economics Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Springer 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.834 GUN. Lists: Fiction. Place hold Add to cart (remove)
	16.	Marketing to the aging population: strategies and tools for companies in various industries by Moschis, George P Series: Management for Professionals Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Springer 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8340846 MOS. Lists: Public Policy & General Management. Place hold Add to cart (remove)
	17.	B2b ecommerce: basics, business models and best practices in business to business online trade by Heinemann, Gerrit Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Springer 2023 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 381.142 HEI. Lists: Non Fiction. Place hold Add to cart (remove)
	18.	Neuro-advertising: brain-friendly advertising for more success in your market by Schwarz, Elke Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Springer 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 SCH. Lists: Fiction. Place hold Add to cart (remove)
	19.	Value in business: a holistic, systems based approach to creating and achieving value by Forrest, Jeffrey Yi-Lin Liu, Yong Series: Contributions to management science Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Springer 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.155 FOR. Lists: Public Policy & General Management. Place hold Add to cart (remove)
	20.	Marketing management: past, present and future by Czinkota, Michael R Kotabe, Masaaki Vrontis, Demetris Shams, S. M. Riad Edition: 4th Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Springer 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 CZI. Place hold Add to cart (remove)

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Your search returned 41 results.