Understanding nonverbal communication: a semiotic guide

By:

Danesi, Marcel

Material type: Text

TextPublication details: Bloomsbury Publishing London 2022Description: xi, 239 pISBN:

9781350152632

Subject(s):

DDC classification:

153.69 DAN

Summary: Description The human body is a primary source of meaning-making, with the body conveying over two-thirds of our messages. But how can we understand these physical communicative cues? How are they being expressed and exploited in new media and multimodal online and mobile interaction? Offering an in-depth guide to help you investigate and understand real and virtual nonverbal communication using semiotic theory, this book assumes little previous knowledge of semiotics or linguistics. With in-depth, comparative case studies, each chapter deals with a traditional aspect of nonverbal communication, such as facial expressions, touch, and gesture, before extending the discussion to new media and cyberspace. Explaining the issues step by step and supported by exercises, directed further reading and a glossary of key terms, Understanding Nonverbal Communication provides you with all the tools you need to understand how nonverbal communication unfolds in all kinds of contexts, and the kinds of messages that it makes possible.

List(s) this item appears in: Business Communication | Operation & quantitative Techniques

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Business Communication	153.69 DAN (Browse shelf(Opens below))	1	Available		003914

Table of Contents
Preface
1. Overview of Nonverbal Semiotics
2. Kinesics
3. Facial Expression
4. Eye Contact
5. Touch
6. Gesture
7. Proxemics
8. Spatial Codes
9. Architecture
10. Dancing
11. Visual Semiotics
12. Visual Art
Glossary
Bibliography
Index

Description
The human body is a primary source of meaning-making, with the body conveying over two-thirds of our messages. But how can we understand these physical communicative cues? How are they being expressed and exploited in new media and multimodal online and mobile interaction?

Offering an in-depth guide to help you investigate and understand real and virtual nonverbal communication using semiotic theory, this book assumes little previous knowledge of semiotics or linguistics. With in-depth, comparative case studies, each chapter deals with a traditional aspect of nonverbal communication, such as facial expressions, touch, and gesture, before extending the discussion to new media and cyberspace.

Explaining the issues step by step and supported by exercises, directed further reading and a glossary of key terms, Understanding Nonverbal Communication provides you with all the tools you need to understand how nonverbal communication unfolds in all kinds of contexts, and the kinds of messages that it makes possible.

There are no comments on this title.

to post a comment.