Brands, branding, and consumerism: personal and social influences on consumption

Contributor(s):

Gbadamosi, Ayantunji [Editor]

Material type: Text

TextPublication details: Cham Springer 2025Description: xxvii, 413 pISBN:

9783031808586

Subject(s):

DDC classification:

658.827 GBA

Summary: This book focuses on exploring the dynamics of brands and branding in relation to individual consumers and societal members’ behaviour. The term consumerism is often used in two different contexts which are: (1) the dynamics of consumption that delineate consumers and link them, and (2) the notion of consumer movement that advocates the rights of the consumers against the powers of businesses. Both of these are explored in various ways in the book. The chapters address different aspects of consumption activities in relation to branding encapsulating personal influences on consumption such as motivation, perception, learning, attitude, the self, and personality. Similarly, chapters on how social settings influence brand consumption ranging from culture, sub-culture, and reference groups are incorporated into the book. Apart from luxury brand consumption, social media marketing, and consumer protection in relation to branding context, other contemporary topics such as ethics, and sustainable consumption in relation to branding, are also covered with regard to brands and branding in the book. (https://link.springer.com/book/10.1007/978-3-031-80859-3)

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.827 GBA (Browse shelf(Opens below))	1	Available		009199

Table of contents:
Front Matter
Pages i-xxvii
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Branding, Consumerism, and Contemporary Marketing: A Critical Perspective
Ayantunji Gbadamosi
Pages 1-33
Brands and Psychological Influences on Consumer Behaviour
Kareem Folohunso Sani, Ayantunji Gbadamosi
Pages 35-114
Consumers, Identity, and Brand Personality
Vishwas Maheshwari, Elizabeth Larner, Mirage Islam, Hannah Burchell, Magdalena Marchowska-Raza
Pages 115-147
Social Media, Reference Groups, and Their Brands
Palesa Makhetha-Kosi, Ntswaki Matlala, Knowledge Shumba, Richard Shambare
Pages 149-181
Consumer Culture, Sub-cultures, and the Dynamics of the Contemporary Branding
Hsiao-Pei Yang, Rasha ElGendi, Mostafa Mahmoud Kamel Saadeldin, Rana Samir
Pages 183-221
Tourism, Place Branding, and Consumer Behaviour
Ayantunji Gbadamosi, David Bamber, Kareem Folohunso Sani, Roshan Panditharathna, Md Ismil Hossain, Cedric Aimal Edwin
Pages 223-273
Brands, Branding and Young Consumer Behaviour
Gift Donga, Tendai Chimucheka, Richard Shambare
Pages 275-309
Luxury Brands in Dynamic Times
Kathy-Ann Fletcher, Christiana Stephen
Pages 311-344
Ethics, Brands and Sustainable Consumption
Diliara Mingazova, Alshaimaa Bahgat Alanadoly, Suha Fouad Salem
Pages 345-376
The Roles of Brands in Consumer Protection
Ntswaki Matlala, Knowledge Shumba, Tendai Chimucheka
Pages 377-406

[https://link.springer.com/book/10.1007/978-3-031-80859-3]

This book focuses on exploring the dynamics of brands and branding in relation to individual consumers and societal members’ behaviour. The term consumerism is often used in two different contexts which are: (1) the dynamics of consumption that delineate consumers and link them, and (2) the notion of consumer movement that advocates the rights of the consumers against the powers of businesses. Both of these are explored in various ways in the book. The chapters address different aspects of consumption activities in relation to branding encapsulating personal influences on consumption such as motivation, perception, learning, attitude, the self, and personality. Similarly, chapters on how social settings influence brand consumption ranging from culture, sub-culture, and reference groups are incorporated into the book. Apart from luxury brand consumption, social media marketing, and consumer protection in relation to branding context, other contemporary topics such as ethics, and sustainable consumption in relation to branding, are also covered with regard to brands and branding in the book.

(https://link.springer.com/book/10.1007/978-3-031-80859-3)

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