Social media for leaders: your team can steer the boat but you need chart the course

By:

Babka, Stefanie

Material type: Text

TextPublication details: Germany Springer 2023Description: xix, 211 pISBN:

9783658423506

Subject(s):

DDC classification:

006.702465 BAB

Summary: This book provides you with a concise and accurate overview of the key business challenges, opportunities and risks related to social media. Regardless of the type and size of company or department you manage, whether you offer industrial goods, consumer goods or services - social media is a factor you should monitor and manage. Stefanie Babka helps you ask yourself and your employees the right questions, find answers and thus face the internal challenges. Because social media is a management task. For example, the following questions are highlighted: Are you aware of the risks of uncoordinated and improper use of social media by your employees in their private or professional lives? Have you taken everything into account in terms of data protection law, or do you already have one foot in jail as a manager? Are you spending too much money on social media campaigns? Do you have the right social media strategy? Is it aligned with your company's goals? Are you in control or does social media anarchy reign in your company? What opportunities and risks do internal social media applications bring for collaboration in teams or organizational units? How can social media be used as a strategic management tool? Social media concerns every company. Whether you like it or not. For the 2nd edition, all contents have been revised and the chapter "As a manager on the social web" has been expanded to include, among other things, the topic of virtual management and leading virtual teams. (https://link.springer.com/book/10.1007/978-3-658-42351-3)

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks		1	Available		009150

Table of contents:
Front Matter
Pages i-xix
Download chapter PDF
What Is Social Media?
Stefanie Babka
Pages 1-9
The Ten Most Common Social Media Mistakes in Companies
Stefanie Babka
Pages 11-14
Social Media Organization
Stefanie Babka
Pages 15-27
Social Media Strategy
Stefanie Babka
Pages 29-34
Social Media Guidelines
Stefanie Babka
Pages 35-41
Social Media in Public Relations
Stefanie Babka
Pages 43-60
Social Media and Investor Relations
Stefanie Babka
Pages 61-63
Social Media and Corporate Affairs
Stefanie Babka
Pages 65-69
Social Media in the Marketing Department
Stefanie Babka
Pages 71-84
Social Media and Customers
Stefanie Babka
Pages 85-97
Social Media in IT
Stefanie Babka
Pages 99-104
Social Media in Human Resources
Stefanie Babka
Pages 105-116
Social Media in Works Councils and Trade Unions
Stefanie Babka
Pages 117-119
Social Media in Purchasing
Stefanie Babka
Pages 121-126
Social Media in the Legal Department
Stefanie Babka
Pages 127-134
The Influence of Social Media on Sales
Stefanie Babka
Pages 135-149
Social Media and Corporate Security
Stefanie Babka
Pages 151-169
Social Media in Research and Development
Stefanie Babka
Pages 171-175
Social Media in Procurement, Production and Logistics
Stefanie Babka
Pages 177-179
Being a Manager on Social Media – An Overview
Stefanie Babka
Pages 181-188
Practice: Virtual Management – Social Media as a Management Tool
Stefanie Babka
Pages 189-201
Practice: Becoming Active in Social Media in Six Steps
Stefanie Babka
Pages 203-207
Back Matter
Pages 209-211

[https://link.springer.com/book/10.1007/978-3-658-42351-3?page=2#toc]

This book provides you with a concise and accurate overview of the key business challenges, opportunities and risks related to social media. Regardless of the type and size of company or department you manage, whether you offer industrial goods, consumer goods or services - social media is a factor you should monitor and manage. Stefanie Babka helps you ask yourself and your employees the right questions, find answers and thus face the internal challenges. Because social media is a management task.

For example, the following questions are highlighted: Are you aware of the risks of uncoordinated and improper use of social media by your employees in their private or professional lives? Have you taken everything into account in terms of data protection law, or do you already have one foot in jail as a manager? Are you spending too much money on social media campaigns? Do you have the right social media strategy? Is it aligned with your company's goals? Are you in control or does social media anarchy reign in your company? What opportunities and risks do internal social media applications bring for collaboration in teams or organizational units? How can social media be used as a strategic management tool? Social media concerns every company. Whether you like it or not.

For the 2nd edition, all contents have been revised and the chapter "As a manager on the social web" has been expanded to include, among other things, the topic of virtual management and leading virtual teams.

(https://link.springer.com/book/10.1007/978-3-658-42351-3)

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