International marketing management

By:

Berndt, Ralph

Contributor(s):

Material type: Text

TextPublication details: Berlin Springer 2023Description: xiv, 608 pISBN:

9783662667996

Subject(s):

Marketing management

DDC classification:

658.8 BER

Summary: For every company that is active internationally, a systematically operated cross-national marketing management is indispensable in order to secure its own existence in the long term. The rapid changes on many markets and in many countries also mean that professional information gathering and processing of market-relevant data must take place within the framework of international market research. Based on this data, market-oriented decisions have to be made within international marketing management in order to achieve operational goals. This book deals not only with the "classic" topics of international marketing, such as international market research and the international use of individual marketing instruments, but also with the various management sub-functions of planning, controlling, organization and human resources management in internationally active companies, each with a specific reference to marketing in the sense of market-oriented corporate management. The theoretically presented correlations are enriched by current data on the relevant framework conditions on international markets, empirical findings on the individual fields of action of international marketing management as well as numerous current examples from entrepreneurial practice. With this comprehensive presentation of international marketing management, the authors address lecturers and students as well as practitioners who deal with marketing issues in an international context. (https://link.springer.com/book/10.1007/978-3-662-66800-9)

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.8 BER (Browse shelf(Opens below))	1	Available		009140

Table of contents:
Front Matter
Pages i-xiv
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International Management and Marketing
Front Matter
Pages 1-1
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Internationalisation and International Marketing Management
Ralph Berndt, Claudia Fantapié Altobelli, Matthias Sander
Pages 3-16
The Steps of International Marketing Planning
Ralph Berndt, Claudia Fantapié Altobelli, Matthias Sander
Pages 17-22
International Marketing Information
Front Matter
Pages 23-23
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The International Marketing Environment
Ralph Berndt, Claudia Fantapié Altobelli, Matthias Sander
Pages 25-57
International Market Research
Ralph Berndt, Claudia Fantapié Altobelli, Matthias Sander
Pages 59-112
International Marketing Strategy
Front Matter
Pages 113-113
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Strategic International Objectives
Ralph Berndt, Claudia Fantapié Altobelli, Matthias Sander
Pages 115-122
International Market Selection
Ralph Berndt, Claudia Fantapié Altobelli, Matthias Sander
Pages 123-164
International Market Entry Strategies
Ralph Berndt, Claudia Fantapié Altobelli, Matthias Sander
Pages 165-200
International Market Development Strategies
Ralph Berndt, Claudia Fantapié Altobelli, Matthias Sander
Pages 201-241
International Marketing Mix
Front Matter
Pages 243-243
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International Product Management
Ralph Berndt, Claudia Fantapié Altobelli, Matthias Sander
Pages 245-297
International Price Management
Ralph Berndt, Claudia Fantapié Altobelli, Matthias Sander
Pages 299-354
International Communication Management
Ralph Berndt, Claudia Fantapié Altobelli, Matthias Sander
Pages 355-412
International Distribution Management
Ralph Berndt, Claudia Fantapié Altobelli, Matthias Sander
Pages 413-455
International Marketing Controlling
Front Matter
Pages 457-457
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Controlling in International Marketing Management
Ralph Berndt, Claudia Fantapié Altobelli, Matthias Sander
Pages 459-464
International Marketing Audits
Ralph Berndt, Claudia Fantapié Altobelli, Matthias Sander
Pages 465-471
International Marketing Controlling
Result-Based International Marketing Control
Ralph Berndt, Claudia Fantapié Altobelli, Matthias Sander
Pages 473-487
International Marketing Organisation
Front Matter
Pages 489-489
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Organisation in International Marketing Management
Ralph Berndt, Claudia Fantapié Altobelli, Matthias Sander
Pages 491-499
Organisational Integration of Foreign Activities in an International Company
Ralph Berndt, Claudia Fantapié Altobelli, Matthias Sander
Pages 501-523
Organisational Design of the Marketing Department of an International Company
Ralph Berndt, Claudia Fantapié Altobelli, Matthias Sander
Pages 525-542
Coordination of International Companies
Ralph Berndt, Claudia Fantapié Altobelli, Matthias Sander
Pages 543-557
Organisational Development in International Companies
Ralph Berndt, Claudia Fantapié Altobelli, Matthias Sander
Pages 559-569
International Human Resources Management
Front Matter
Pages 571-571
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Human Resources Management in International Marketing Management
Ralph Berndt, Claudia Fantapié Altobelli, Matthias Sander
Pages 573-578
Human Resources Planning in International Companies
Ralph Berndt, Claudia Fantapié Altobelli, Matthias Sander
Pages 579-593
Leadership in International Companies
Ralph Berndt, Claudia Fantapié Altobelli, Matthias Sander
Pages 595-602
Human Resources Development in International Companies
Ralph Berndt, Claudia Fantapié Altobelli, Matthias Sander
Pages 603-608

[https://link.springer.com/book/10.1007/978-3-662-66800-9?page=2#toc]

For every company that is active internationally, a systematically operated cross-national marketing management is indispensable in order to secure its own existence in the long term. The rapid changes on many markets and in many countries also mean that professional information gathering and processing of market-relevant data must take place within the framework of international market research. Based on this data, market-oriented decisions have to be made within international marketing management in order to achieve operational goals.

This book deals not only with the "classic" topics of international marketing, such as international market research and the international use of individual marketing instruments, but also with the various management sub-functions of planning, controlling, organization and human resources management in internationally active companies, each with a specific reference to marketing in the sense of market-oriented corporate management. The theoretically presented correlations are enriched by current data on the relevant framework conditions on international markets, empirical findings on the individual fields of action of international marketing management as well as numerous current examples from entrepreneurial practice. With this comprehensive presentation of international marketing management, the authors address lecturers and students as well as practitioners who deal with marketing issues in an international context.

(https://link.springer.com/book/10.1007/978-3-662-66800-9)

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