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	1.	Transmedia brand storytelling: immersive experiences from theory to practice by Sutherland, Karen E Barker, Richie Material type: Text; Format: print ; Literary form: Not fiction Publication details: Singapore Springer 2023 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 SUT. Place hold Add to cart (remove)
	2.	Rebrand right: how to refresh your brand and marketing to grow your business by Fairley, Rachel Robb, Sarah Material type: Text; Format: print ; Literary form: Not fiction Publication details: France Practical Inspiration Publishing 2025 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 FAI. Place hold Add to cart (remove)

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