Data-driven decision-making for product managers: a primer to data literacy in product management

By:

Steinhardt, Gabriel

Material type: Text

TextSeries: Business Guides on the Go (BUGO)Publication details: Springer Cham 2024Description: xv, 101 pISBN:

9783031746635

Subject(s):

Data-driven decision-making

DDC classification:

658.403 STE

Summary: This book is an essential guide for product managers seeking to harness the power of data to drive their product decisions. It is a detailed resource for developing and maintaining data literacy, a core skill for product managers. Through a structured approach supported by practical insights and illustrative examples, readers will learn to prioritize decisions based on quantitative data rather than intuition, understand core data concepts, and analyze and leverage data effectively. Product managers will discover how data can transform decision-making processes, enabling evidence-based selection, prioritization, and resource allocation for product features. By using customer feedback, user behavior data, market research, and performance metrics, product managers can foster a culture that leverages data to create successful products. This introductory primer and reference guide is indispensable for product managers aiming to integrate data-driven methodologies into their practice, ensuring their decisions are informed, strategic, and impactful. (https://link.springer.com/book/10.1007/978-3-031-74664-2)

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Operations Management & Quantitative Techniques	658.403 STE (Browse shelf(Opens below))	1	Available		007883

Table of contents:
Front Matter
Pages i-xv
Download chapter PDF
The Data Age
Gabriel Steinhardt
Pages 1-7
Data-driven Decision-making (DDDM)
Gabriel Steinhardt
Pages 9-20
Data—Information—Knowledge
Gabriel Steinhardt
Pages 21-34
The DDDM Process
Gabriel Steinhardt
Pages 35-80
Peers and Environment
Gabriel Steinhardt
Pages 81-89
Back Matter
Pages 91-101
(https://link.springer.com/book/10.1007/978-3-031-74664-2)

This book is an essential guide for product managers seeking to harness the power of data to drive their product decisions. It is a detailed resource for developing and maintaining data literacy, a core skill for product managers.

Through a structured approach supported by practical insights and illustrative examples, readers will learn to prioritize decisions based on quantitative data rather than intuition, understand core data concepts, and analyze and leverage data effectively.

Product managers will discover how data can transform decision-making processes, enabling evidence-based selection, prioritization, and resource allocation for product features. By using customer feedback, user behavior data, market research, and performance metrics, product managers can foster a culture that leverages data to create successful products.

This introductory primer and reference guide is indispensable for product managers aiming to integrate data-driven methodologies into their practice, ensuring their decisions are informed, strategic, and impactful.

(https://link.springer.com/book/10.1007/978-3-031-74664-2)

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