Entrepreneurial finance, crowdfunding, and language: from social to financial support

By:

Capo, Francesca

Contributor(s):

Pietro, Francesca Di

Material type: Text

TextSeries: Routledge Studies in Entrepreneurship and Small BusinessPublication details: Routledge New York 2024Description: vii, 116 pISBN:

9781032394701

Subject(s):

DDC classification:

659.285 CAP

Summary: Considering language a relevant strategic instrument that entrepreneurs and managers can use to seek external resources, this book investigates and discusses whether and under which conditions language strategies can facilitate entrepreneurs’ social support and legitimation as well as access to external resources. This book systematically integrates language into the entrepreneurial finance literature and develops a new and more comprehensive framework that relates crowdfunding to language strategies. Therefore, readers will comprehend how language choices, frames and narratives influence companies’ ability to secure social and financial support, and therefore sustain the development of their venture. Overall, this book provides insights into how entrepreneurs can use language as a strategic tool for accessing resources and support from external stakeholders, thereby considering, alongside traditional economic approaches, institutional processes of meaning-making. (https://www.routledge.com/Entrepreneurial-Finance-Crowdfunding-and-Language-From-Social-to-Financial-Support/Capo-DiPietro/p/book/9781032394701)

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Finance & Accounting	659.285 CAP (Browse shelf(Opens below))	1	Available		007685

Considering language a relevant strategic instrument that entrepreneurs and managers can use to seek external resources, this book investigates and discusses whether and under which conditions language strategies can facilitate entrepreneurs’ social support and legitimation as well as access to external resources.

This book systematically integrates language into the entrepreneurial finance literature and develops a new and more comprehensive framework that relates crowdfunding to language strategies. Therefore, readers will comprehend how language choices, frames and narratives influence companies’ ability to secure social and financial support, and therefore sustain the development of their venture.

Overall, this book provides insights into how entrepreneurs can use language as a strategic tool for accessing resources and support from external stakeholders, thereby considering, alongside traditional economic approaches, institutional processes of meaning-making.

(https://www.routledge.com/Entrepreneurial-Finance-Crowdfunding-and-Language-From-Social-to-Financial-Support/Capo-DiPietro/p/book/9781032394701)

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