Thank you for arguing: what cicero, Shakespeare and the Simpsons can teach us about the art of persuasion

By:

Heinrichs, Jay

Material type: Text

TextPublication details: Penguin Random House India 2020Description: xviii, 450 pISBN:

9780141994079

Subject(s):

DDC classification:

303.342 HEI

Summary: The definitive guide to getting your way, revised and updated with new material on writing, speaking, framing, and other key tools for arguing more powerfully “Cross Cicero with David Letterman and you get Jay Heinrichs.”—Joseph Ellis, Pulitzer Prize–winning author of The Quartet and American Sphinx Now in its fourth edition, Jay Heinrichs’s Thank You for Arguing is your master class in the art of persuasion, taught by history’s greatest professors, ranging from Queen Victoria and Winston Churchill to Homer Simpson and Barack Obama. Filled with time-tested secrets for emerging victorious from any dispute, including Cicero’s three-step strategy for inspiring action and Honest Abe’s Shameless Trick for lowering an audience’s expectations, this fascinating book also includes an assortment of persuasion tips, such as: • The Chandler Bing Adjustment: Match your argument to your audience (that is, persuasion is not about you). • The Belushi Paradigm: Before people will follow you, they have to consider you worth following. • The Yoda Technique: Transform a banal idiom by switching the words around. Additionally, Heinrichs considers the dark arts of persuasion, such as politicians’ use of coded language to appeal to specific groups. His sage guide has been fully updated to address our culture of “fake news” and political polarization. Whether you’re a lover of language books or just want to win more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Warm, witty, and truly enlightening, it not only teaches you how to identify a paraleipsis when you hear it but also how to wield such persuasive weapons the next time you really, really need to get your way. This expanded edition also includes a new chapter on how to reset your audience’s priorities, as well as new and improved ArgueLab games to hone your skills. (https://www.penguinrandomhouse.com/books/646966/thank-you-for-arguing-fourth-edition-revised-and-updated-by-jay-heinrichs/)

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Book	Indian Institute of Management LRC General Stacks	Non-fiction	303.342 HEI (Browse shelf(Opens below))	1	Available	007519
Book	Indian Institute of Management LRC General Stacks	Non-fiction	303.342 HEI (Browse shelf(Opens below))	2	Available	007520
Book	Indian Institute of Management LRC General Stacks	Non-fiction	303.342 HEI (Browse shelf(Opens below))	3	Available	007521
Book	Indian Institute of Management LRC General Stacks	Non-fiction	303.342 HEI (Browse shelf(Opens below))	4	Available	007522

The definitive guide to getting your way, revised and updated with new material on writing, speaking, framing, and other key tools for arguing more powerfully

“Cross Cicero with David Letterman and you get Jay Heinrichs.”—Joseph Ellis, Pulitzer Prize–winning author of The Quartet and American Sphinx

Now in its fourth edition, Jay Heinrichs’s Thank You for Arguing is your master class in the art of persuasion, taught by history’s greatest professors, ranging from Queen Victoria and Winston Churchill to Homer Simpson and Barack Obama.

Filled with time-tested secrets for emerging victorious from any dispute, including Cicero’s three-step strategy for inspiring action and Honest Abe’s Shameless Trick for lowering an audience’s expectations, this fascinating book also includes an assortment of persuasion tips, such as:

• The Chandler Bing Adjustment: Match your argument to your audience (that is, persuasion is not about you).
• The Belushi Paradigm: Before people will follow you, they have to consider you worth following.
• The Yoda Technique: Transform a banal idiom by switching the words around.

Additionally, Heinrichs considers the dark arts of persuasion, such as politicians’ use of coded language to appeal to specific groups. His sage guide has been fully updated to address our culture of “fake news” and political polarization.

Whether you’re a lover of language books or just want to win more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Warm, witty, and truly enlightening, it not only teaches you how to identify a paraleipsis when you hear it but also how to wield such persuasive weapons the next time you really, really need to get your way. This expanded edition also includes a new chapter on how to reset your audience’s priorities, as well as new and improved ArgueLab games to hone your skills.

(https://www.penguinrandomhouse.com/books/646966/thank-you-for-arguing-fourth-edition-revised-and-updated-by-jay-heinrichs/)

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