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Contemporary issues in marketing Principles and practice by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications India Pvt Ltd 2019
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 GBA.

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Brands, branding, and consumerism: personal and social influences on consumption by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cham Springer 2025
Availability: Items available for loan: Indian Institute of Management LRC (1).

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Indian Institute of Management Bodh Gaya
Uruvela, Prabandh Vihar, Bodh Gaya
Gaya, 824234, Bihar, India

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