Writing online and audio stories: crafting nonfiction for websites, podcasts, and social media

By:

Faherty, Anna

Material type: Text

TextPublication details: New York Routledge 2024Description: xv, 163 pISBN:

9781032425849

Subject(s):

DDC classification:

808.042 FAH

Summary: Guiding readers through the unique challenges and choices presented by digital publication, this book provides a practical set of tools to help students, creatives, and content professionals craft emotionally engaging nonfiction stories for online readers and listeners. From considering what story to tell, to bringing narratives to life in practice, Anna Faherty explains what gives stories their unique power and demonstrates how to successfully combine techniques from short-stories and screenwriting with journalistic practices like fact checking and verification. Examples from corporate websites, personal blogs, podcasts, and social media set out how to attract and involve readers and listeners, and how to prompt them to take action. Readers will come away with a straightforward framework for planning and crafting storytelling projects and an understanding of text and script development, copyright, and editing. Each chapter includes summaries of key principles and practical writing tips, while case studies share insights from writers’ professional practices – including those who use storytelling to influence customers or advocate for change. Writing Online and Audio Stories is a valuable entry-point for creative writers, podcasters, and professionals in PR and marketing, as well as students undertaking courses such as Digital Writing, Creative Nonfiction and Multimedia Storytelling. (https://www.routledge.com/Writing-Online-and-Audio-Stories-Crafting-Nonfiction-for-Websites-Podcasts-and-Social-Media/Faherty/p/book/9781032425849)

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Business Communication	808.042 FAH (Browse shelf(Opens below))	1	Available		009004

Table of Content:

Acknowledgements

About this book

Part 1: Understanding audiences and stories

1: Understanding online readers and listeners

2: How we respond to stories: The Story Funnel

3: Six essential story ingredients

Part 2: Developing online and audio stories

4: Storytelling with purpose

5: Constructing your story

6: Telling your story

7: Writing for listeners

8: Reviewing, editing, and publishing your story

Index

Guiding readers through the unique challenges and choices presented by digital publication, this book provides a practical set of tools to help students, creatives, and content professionals craft emotionally engaging nonfiction stories for online readers and listeners.

From considering what story to tell, to bringing narratives to life in practice, Anna Faherty explains what gives stories their unique power and demonstrates how to successfully combine techniques from short-stories and screenwriting with journalistic practices like fact checking and verification. Examples from corporate websites, personal blogs, podcasts, and social media set out how to attract and involve readers and listeners, and how to prompt them to take action. Readers will come away with a straightforward framework for planning and crafting storytelling projects and an understanding of text and script development, copyright, and editing. Each chapter includes summaries of key principles and practical writing tips, while case studies share insights from writers’ professional practices – including those who use storytelling to influence customers or advocate for change.

Writing Online and Audio Stories is a valuable entry-point for creative writers, podcasters, and professionals in PR and marketing, as well as students undertaking courses such as Digital Writing, Creative Nonfiction and Multimedia Storytelling.

(https://www.routledge.com/Writing-Online-and-Audio-Stories-Crafting-Nonfiction-for-Websites-Podcasts-and-Social-Media/Faherty/p/book/9781032425849)

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