From research to market: a comprehensive guide

By:

Ossa, Alvaro

Material type: Text

TextPublication details: Springer Cham 2024Description: xxi, 136 pISBN:

9783031713392

Subject(s):

Marketing research

DDC classification:

658.83 OSS

Summary: Unlock the secrets to transforming research into impactful products and services that reach the market. This book is a vital resource for anyone involved in the journey from academia to commercialization. It outlines the main stages and key milestones of technology transfer in a clear and engaging manner, featuring real-world examples of successful university research outcomes. Analyse the circumstances behind their success and learn the essential steps for a successful technology transfer process. Designed as a go-to reference for researchers, doctoral and master's students, scientific entrepreneurs, and academics focused on innovation and entrepreneurship, this book is also invaluable for technology managers at universities, research centres, and public agencies. Enhance your understanding of technology transfer and gain practical knowledge to navigate this complex field successfully. (https://link.springer.com/book/10.1007/978-3-031-71340-8)

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.83 OSS (Browse shelf(Opens below))	1	Available		008516

Table of contents:
Table of contents (8 chapters)
Front Matter
Pages i-xxi
Download chapter PDF
Commercialization of Science and Technology
Alvaro Ossa
Pages 1-19
Commercial Validation
Alvaro Ossa
Pages 21-31
Intellectual Property
Alvaro Ossa
Pages 33-47
Technology Commercialization
Alvaro Ossa
Pages 49-62
Science-Based Entrepreneurship
Alvaro Ossa
Pages 63-79
Financing
Alvaro Ossa
Pages 81-94
Technology Transfer Management
Alvaro Ossa
Pages 95-113
Technology Transfer Offices
Alvaro Ossa
Pages 115-136
[https://link.springer.com/book/10.1007/978-3-031-71340-8]

Unlock the secrets to transforming research into impactful products and services that reach the market. This book is a vital resource for anyone involved in the journey from academia to commercialization. It outlines the main stages and key milestones of technology transfer in a clear and engaging manner, featuring real-world examples of successful university research outcomes. Analyse the circumstances behind their success and learn the essential steps for a successful technology transfer process.

Designed as a go-to reference for researchers, doctoral and master's students, scientific entrepreneurs, and academics focused on innovation and entrepreneurship, this book is also invaluable for technology managers at universities, research centres, and public agencies. Enhance your understanding of technology transfer and gain practical knowledge to navigate this complex field successfully.

(https://link.springer.com/book/10.1007/978-3-031-71340-8)

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