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	1.	Religion and consumer behaviour: influence of religiosity and culture on consumption by Gupta, Gaurav [Editor] Paruthi, Mandakini [Editor] Nijjer, Shivinder [Editor] Series: Routledge Studies in Marketing Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2023 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 201.7 GUP. Lists: Consumer Behaviour . Place hold Add to cart (remove)
	2.	Marketing and gamification: applications, challenges, and ethics by Gupta, Sahil [Editor] Razia Nagina [Editor] Paruthi, Mandakini [Editor] Gupta, Gaurav [Editor] Series: Routledge Studies in Marketing Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2025 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 GUP. Place hold Add to cart (remove)

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