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Cruise marketing and management

By: Material type: TextTextPublication details: 3G E Learning New York 2020Edition: 2ndDescription: xiv, 289 pISBN:
  • 9781984637086
Subject(s): DDC classification:
  • 387.5420 CRU
Summary: Fully updated throughout, includes revised chapters and cases on topics such as cruise marketing and management in global context. Discusses all the aspects of cruise marketing and management. Subject matter has been fully revised in such a way that makes the concepts clear and understandable to readers. (https://www.3ge-learning.com/book/hospitality-and-tourism/cruise_marketing_and_management_2nd_edition_book_with_dvd.html)
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Book Book Indian Institute of Management LRC General Stacks Marketing 387.5420 CRU (Browse shelf(Opens below)) 1 Available 007753

Fully updated throughout, includes revised chapters and cases on topics such as cruise marketing and management in global context.
Discusses all the aspects of cruise marketing and management.
Subject matter has been fully revised in such a way that makes the concepts clear and understandable to readers.

(https://www.3ge-learning.com/book/hospitality-and-tourism/cruise_marketing_and_management_2nd_edition_book_with_dvd.html)

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