Results of search for 'ccl=copydate:"2024"' › Learning Resource Centre (LRC) catalog

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	641.	Green marketing and entrepreneurship by Nygaard, Arne Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Springer 2024 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 NYG. Place hold Add to cart (remove)
	642.	Customer centric support services in the digital age: the next frontier of competitive advantage by Sheth, Jagdish N Jain, Varsha Mogaji, Emmanuel Ambika, Anupama Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Palgrave Macmillan 2024 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.801 SHE. Place hold Add to cart (remove)
	643.	Get growing: get clients, grow faster, and spend less time selling by Seddon, Dean Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey Wiley 2024 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.406 SED. Place hold Add to cart (remove)
	644.	Influencer marketing strategy: how influencers can help grow your business by Glenister, Gordon Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2024 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 GLE. Place hold Add to cart (remove)
	645.	Marketing for social change: how to turn purpose into business and social impact by Kian, Bakhtiari Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Inc. 2024 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 303.4 BAK. Place hold Add to cart (remove)
	646.	Data storytelling in marketing: how to tell persuasive stories through data by Florence, Caroline Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Kogan Page Inc. 2024 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 FLO. Place hold Add to cart (remove)
	647.	Cosmetics marketing strategy in the era of the digital ecosystem: revolutionizing beauty in the new market frontier by Park, Young Won Hong, Paul Material type: Text; Format: print ; Literary form: Not fiction Publication details: Singapore Springer 2024 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 PAR. Place hold Add to cart (remove)
	648.	Digital marketing: tools, techniques and best practices for graduate students and managers by Solberg Soilen, Klaus Series: Springer Texts in Business and Economics Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Springer 2024 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 SOL. Place hold Add to cart (remove)
	649.	Godfather marketing: prophecies for the markets of the future by Guido, Gianluigi Series: Palgrave Studies in Marketing, Organizations and Society Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Palgrave Macmillan 2024 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 GUI. Place hold Add to cart (remove)
	650.	No cover image available ChatGPT for marketing: learn practical applications of ChatGPT for marketing by Najafov, Eldar Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Apress 2024 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.80063 NAJ. Place hold Add to cart (remove)
	651.	Digital transformation and corporate branding: opportunities and pitfalls for identity and reputation management by Cuomo, Maria Teresa Foroudi, Pantea Series: Routledge Studies in Marketing Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Routledge 2024 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.82702854 CUO. Place hold Add to cart (remove)
	652.	Search marketing: a strategic approach to SEO and SEM by Cutler, Kelly Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Kogan Page Limited 2024 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 CUT. Place hold Add to cart (remove)
	653.	Designing brand identity: a comprehensive guide to the world of brands and branding by Wheeler, Alina Meyerson, Rob Edition: 6th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey Wiley 2024 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 WHE. Place hold Add to cart (remove)
	654.	Strategic marketing planning: a step-by-step approach by Alsem, Karel Jan Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Routledge 2024 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 ALS. Place hold Add to cart (remove)
	655.	The psychology behind design: a marketing perspective by Lee, Jeongmin Chu, Wujin Baumann, Chris Material type: Text; Format: print ; Literary form: Not fiction Publication details: Singapore Springer 2024 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 LEE. Place hold Add to cart (remove)
	656.	Active statistics: stories, games, problems, and hands-on demonstrations for applied regression and causal inference by Gelman, Andrew Vehtari, Aki Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Cambridge University Press 2024 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 519.5 GEL. Place hold Add to cart (remove)
	657.	Bayesian social science statistics: from the very beginning by Jeff, Gill Bao, Le Series: Elements in quantitative and computational methods for social science Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Cambridge University Press 2024 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 519.5 JEF. Place hold Add to cart (remove)
	658.	Servitization strategy: delivering customer-centric outcomes through business model innovation by Baines, Tim Ziaee Bigdeli, Ali Kapoor, Kawal Series: Palgrave Executive Essentials Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Palgrave Macmillan 2024 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.801 BAI. Place hold Add to cart (remove)
	659.	Adventures in statistics: how we live in a world of numbers by Stewart, Robert T Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Springer 2024 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 519.5 STE. Place hold Add to cart (remove)
	660.	Introduction to probability, statistics & R: foundations for data-based sciences by Sahu, Sujit K Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Springer 2024 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 519.5 SAH. Place hold Add to cart (remove)

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