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461.
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HBR guide to generative AI for managers by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Harvard Business Review Press 2025
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 006.3 FAR.

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462.
Marketing and dysfunctional consumer behaviour: understanding how and when marketing drives problematic consumption patterns by Series: International Series in Advanced Management Studies (ISAMS)
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cham Springer 2025
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 ZAM.

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463.
Marketing tourism and hospitality: concepts and cases by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cham Palgrave Macmillan 2025
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 647.940688 GEO.

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464.
Sustainable marketing: strategic marketing for people, planet and profit by Series: Classroom Companion: Business (CCB)
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cham Springer 2025
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 SHA.

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465.
The private is political: identity and democracy in the age of surveillance capitalism by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York New York University Press 2025
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 343.0999 BRE.

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