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41.
Bayesian statistics and marketing by Series: Wiley Series in Probability and Statistics
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey John Wiley & Sons Ltd. 2024
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 ROS.

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42.
International marketing research: a transformative approach by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cham Springer 2024
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.848 KUM.

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43.
From research to market: a comprehensive guide by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cham Springer 2024
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 OSS.

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44.
Social media measurement and management: entrepreneurial digital analytics by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2020
Availability: Not available: Indian Institute of Management LRC: Checked out (1).
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45.
Contemporary issues in marketing Principles and practice by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications India Pvt Ltd 2019
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 GBA.

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46.
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Qualitative consumer and marketing research: the asian perspectives and practices by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore Springer 2019
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 NUT.

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