Results of search for 'ccl=Provider:Springer and ccode:MAR' › Learning Resource Centre (LRC) catalog

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	21.	Consumer behavior: understanding consumers-designing marketing activities by Hoffmann, Stefan Akbar, Payam Material type: Text; Format: print ; Literary form: Not fiction Publication details: Wiesbaden Springer 2023 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 HOF. Place hold Add to cart (remove)
	22.	How cities become brands: developing city brands purposefully and thoughtfully by Häusler, Eric Häusler, Jürgen Material type: Text; Format: print ; Literary form: Not fiction Publication details: Wiesbaden Springer 2024 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 351 HAU. Place hold Add to cart (remove)
	23.	Designing luxury brands: the science of pleasing customers' senses by Derval, Diana Series: Management for Professionals Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cham Springer 2024 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 DER. Place hold Add to cart (remove)
	24.	Digital product management: frameworks - tools - cases by Hoffmann, Sascha [Editor] Material type: Text; Format: print ; Literary form: Not fiction Publication details: Wiesbaden Springer 2024 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.500285 HOF. Place hold Add to cart (remove)
	25.	Find your market-oriented competitive advantage: a toolkit for strategy and branding by Vierula, Markku Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cham Springer 2024 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 VIE. Place hold Add to cart (remove)
	26.	Key developments in international marketing: influential contributions and future avenues for research by Samiee, Saeed [Editor] Katsikeas, Constantine S [Editor] Riefler, Petra [Editor] Series: JIBS Special Collections Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cham Springer 2024 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.848 SAM. Place hold Add to cart (remove)
	27.	Marketing case studies in emerging markets: contemporary multi-industry issues and best-practices by Mutum, Dilip S [Editor] Ewe, Soo Yeong [Editor] Ghazali, Ezlika M [Editor] Vincent, Racheal Louis [Editor] Series: Springer Business Cases Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cham Springer 2024 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 MUT. Place hold Add to cart (remove)
	28.	Multichannel marketing: strategy - design - digital technology by Wirtz, Bernd W Series: Springer Texts in Business and Economics Material type: Text; Format: print ; Literary form: Not fiction Publication details: Wiesbaden Springer 2024 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 WIR. Place hold Add to cart (remove)
	29.	User-driven cross-border e-commerce platform competition and policy analysis by Xiong, Li Wang, Houcai Series: Advanced Studies in E-commerce Material type: Text; Format: print ; Literary form: Not fiction Publication details: Singapore Springer 2024 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 XIO. Place hold Add to cart (remove)
	30.	Green marketing and entrepreneurship by Nygaard, Arne Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Springer 2024 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 NYG. Place hold Add to cart (remove)
	31.	Designing luxury brands: the science of pleasing customers' senses by Derval, Diana Series: Management for Professionals Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Springer 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 DER. Place hold Add to cart (remove)
	32.	Cosmetics marketing strategy in the era of the digital ecosystem: revolutionizing beauty in the new market frontier by Park, Young Won Hong, Paul Material type: Text; Format: print ; Literary form: Not fiction Publication details: Singapore Springer 2024 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 PAR. Place hold Add to cart (remove)
	33.	Digital marketing: tools, techniques and best practices for graduate students and managers by Solberg Soilen, Klaus Series: Springer Texts in Business and Economics Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Springer 2024 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 SOL. Place hold Add to cart (remove)
	34.	The psychology behind design: a marketing perspective by Lee, Jeongmin Chu, Wujin Baumann, Chris Material type: Text; Format: print ; Literary form: Not fiction Publication details: Singapore Springer 2024 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 LEE. Place hold Add to cart (remove)
	35.	An instructor's manual to H2H marketing case studies: Teach human-to-human marketing effectively by Kotler, Philip Pfoertsch, Waldemar Sponholz, Uwe Sulaj, Kejsi Series: Springer Business Cases (SPBC) Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cham Springer 2024 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KOT. Place hold Add to cart (remove)
	36.	Decoding digital consumer behavior: bridging theory and practice by Pellegrino, Alfonso Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cham Springer 2024 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 PEL. Place hold Add to cart (remove)
	37.	Customer-dominant logic: Customer-dominant management as a new Traget in relationship marketing by Bruhn, Manfred Saleschus, Maxim Hadwich, Karsten Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cham Springer Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 BRU. Place hold Add to cart (remove)
	38.	International marketing research: a transformative approach by Kumar, V Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cham Springer 2024 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.848 KUM. Place hold Add to cart (remove)
	39.	Sensory marketing in retail: an introduction to the multisensory nature of retail stores by Lindblom, Arto Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cham Springer 2023 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.834 LIN. Place hold Add to cart (remove)
	40.	Multisensory in stationary retail: principles and practice of customer-centered store design by Mau, Gunnar [Editor] Schweizer, Markus [Editor] Oriet, Christoph [Editor] Material type: Text; Format: print ; Literary form: Not fiction Publication details: Wiesbaden Springer 2023 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 MAU. Place hold Add to cart (remove)

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Your search returned 41 results.