Digital business and E-commerce

Table of contents:
Preface
About the authors
Acknowledgements
Part 1 Introduction
Introduction to digital business
Opportunity analysis for digital business and e-commerce
Managing digital business infrastructure
Key issues in the digital environment
Part 2 Strategy and applications
Digital business strategy
Supply chain and demand
Digital marketing
Customer relationship management
Part 3 Implementation
Customer experience and service design
Managing digital business transformation and growth hacking
Glossary
Index

[https://www.pearson.com/en-gb/subject-catalog/p/digital-business-and-e-commerce/P200000010770/9781292725833?tab=table-of-contents]

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(https://www.pearson.com/en-gb/subject-catalog/p/digital-business-and-e-commerce/P200000010770/9781292725833)