Data-driven decision-making for product managers: a primer to data literacy in product management
Material type:
- 9783031746635
- 658.403 STE
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Indian Institute of Management LRC General Stacks | Operations Management & Quantitative Techniques | 658.403 STE (Browse shelf(Opens below)) | 1 | Available | 007883 |
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Table of contents:
Front Matter
Pages i-xv
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The Data Age
Gabriel Steinhardt
Pages 1-7
Data-driven Decision-making (DDDM)
Gabriel Steinhardt
Pages 9-20
Data—Information—Knowledge
Gabriel Steinhardt
Pages 21-34
The DDDM Process
Gabriel Steinhardt
Pages 35-80
Peers and Environment
Gabriel Steinhardt
Pages 81-89
Back Matter
Pages 91-101
(https://link.springer.com/book/10.1007/978-3-031-74664-2)
This book is an essential guide for product managers seeking to harness the power of data to drive their product decisions. It is a detailed resource for developing and maintaining data literacy, a core skill for product managers.
Through a structured approach supported by practical insights and illustrative examples, readers will learn to prioritize decisions based on quantitative data rather than intuition, understand core data concepts, and analyze and leverage data effectively.
Product managers will discover how data can transform decision-making processes, enabling evidence-based selection, prioritization, and resource allocation for product features. By using customer feedback, user behavior data, market research, and performance metrics, product managers can foster a culture that leverages data to create successful products.
This introductory primer and reference guide is indispensable for product managers aiming to integrate data-driven methodologies into their practice, ensuring their decisions are informed, strategic, and impactful.
(https://link.springer.com/book/10.1007/978-3-031-74664-2)
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