Digital business: strategy, management and transformation

By:

Hanlon, Annmarie

Material type: Text

TextPublication details: Sage New Delhi 2024Description: ix, 300 pISBN:

9781529624229

Subject(s):

DDC classification:

658.872 HAN

Summary: Digital Business: Strategy, Management & Transformation covers all the essentials for understanding and doing business in a digital world within a single comprehensive textbook, including an introduction to the digital business environment, cutting-edge coverage of data and artificial intelligence, and an exploration of the latest digital tools and platforms and emerging and enabling technologies such as blockchain and Web 3.0. The text explores all types and scales of digital business, from small, innovative start-ups and disruptors that are ‘born digital’, to the digital transformation of traditional large-scale businesses. Readers will also learn how these businesses strategise, operate and manage themselves, user experiences and customer relationships within an ever-increasing digital environment. Consideration is also given to the ethical and legal components of doing digital business with the United Nations’ Sustainable Development Goals in mind. This textbook includes a rich source of learning features and activities making it suitable for business students at undergraduate and postgraduate levels, and setting students up for success on graduation in a fast-changing, digitalised and technology-led business world. (https://uk.sagepub.com/en-gb/eur/digital-business/book285368#description)

List(s) this item appears in: Sales and Business Development for Digital Business

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.872 HAN (Browse shelf(Opens below))	1	Available		008544

Browsing Indian Institute of Management LRC shelves, Shelving location: General Stacks, Collection: Marketing Close shelf browser (Hides shelf browser)

Previous								Next
Previous	658.872 HAL Inbound marketing: attract, engage, and delight customers online	658.872 HAN The sage handbook of social media marketing	658.872 HAN Digital marketing: strategic planning and integration	658.872 HAN Digital business: strategy, management and transformation	658.872 HEI Digital and social media marketing: a results-driven approach	658.872 HIN Social media marketing management: how to penetrate emerging markets and expand your customer base	658.872 HIR Sales management for start-ups and SMEs: building an effective scalable sales organisation	Next

Table of contents:
PART1: DIGITAL BUSINESS ESSENTIALS
Chapter 1: The Digital Business Environment Chapter 2: The Digital Workspace Chapter 3: E-commerce
PART 2: DIGITAL PLATFORMS AND TECHNOLOGIES
Chapter 4: Digital Platforms, Pricing and Payment Models Chapter 5: AI, Big Data and Business Intelligence Chapter 6: Enabling and Emerging Digital Technologies
PART 3: DIGITAL BUSINESS INNOVATION, DISRUPTION AND TRANSFORMATION
Chapter 7: Digital Innovation Chapter 8: Digital Disruption Chapter 9: Digital Transformation
PART 4: DIGITAL BUSINESS STRATEGY AND MANAGEMENT
Chapter 10: Digital Business Strategy Chapter 11: Digital Customer Experience Management Chapter 12: Digital Operations Management
[https://uk.sagepub.com/en-gb/eur/digital-business/book285368#contents]

Digital Business: Strategy, Management & Transformation covers all the essentials for understanding and doing business in a digital world within a single comprehensive textbook, including an introduction to the digital business environment, cutting-edge coverage of data and artificial intelligence, and an exploration of the latest digital tools and platforms and emerging and enabling technologies such as blockchain and Web 3.0.

The text explores all types and scales of digital business, from small, innovative start-ups and disruptors that are ‘born digital’, to the digital transformation of traditional large-scale businesses. Readers will also learn how these businesses strategise, operate and manage themselves, user experiences and customer relationships within an ever-increasing digital environment. Consideration is also given to the ethical and legal components of doing digital business with the United Nations’ Sustainable Development Goals in mind.

This textbook includes a rich source of learning features and activities making it suitable for business students at undergraduate and postgraduate levels, and setting students up for success on graduation in a fast-changing, digitalised and technology-led business world.

(https://uk.sagepub.com/en-gb/eur/digital-business/book285368#description)

There are no comments on this title.

to post a comment.