Digital media economics: a critical introduction

By:

Caraway, Brett

Material type: Text

TextPublication details: Sage London 2024Description: viii, 290 pISBN:

9781529796490

Subject(s):

DDC classification:

338.4730223 CAR

Summary: Written for a wide audience, from undergraduate and graduate students to citizens and activists, this book will teach you about how economics has influenced the digital technologies that we use every day. Most media textbooks won't tell you much about economic terms, concepts or principles; this book will explain to you the economic theory and history underpinning everything from advertising to computers, social networking sites and streaming services. With examples ranging from Elon Musk's takeover of Twitter to Amazon and the world of online shopping, Caraway offers a personal perspective about today's media technologies that will enrich your understanding of their technical, cultural, and social significance. (https://us.sagepub.com/en-us/nam/digital-media-economics/book272425)

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Public Policy & General Management	338.4730223 CAR (Browse shelf(Opens below))	1	Available		007572

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Previous	338.47 SAB The future of the medical plastics market: opportunities for growth	338.473 ELA Media economics and management	338.4730223 ALB The media economy	338.4730223 CAR Digital media economics: a critical introduction	338.473621 BHA Health economics	338.473621 GRO Better health economics: an introduction for everyone	338.473621 PEA Thriving in the healthcare market: strategies from an industry-insider for selling your product	Next

Written for a wide audience, from undergraduate and graduate students to citizens and activists, this book will teach you about how economics has influenced the digital technologies that we use every day. Most media textbooks won't tell you much about economic terms, concepts or principles; this book will explain to you the economic theory and history underpinning everything from advertising to computers, social networking sites and streaming services. With examples ranging from Elon Musk's takeover of Twitter to Amazon and the world of online shopping, Caraway offers a personal perspective about today's media technologies that will enrich your understanding of their technical, cultural, and social significance.

(https://us.sagepub.com/en-us/nam/digital-media-economics/book272425)

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