Luxury and fashion marketing: the global perspective

By:

Singh, Satyendra

Material type: Text

TextSeries: Routledge Studies in MarketingPublication details: Routledge New York 2021Description: x, 143 pISBN:

9781032770666

Subject(s):

DDC classification:

658.8 SIN

Summary: The globalization of the world’s markets has forced luxury brands to, in turn, become global and accessible in many developing countries and emerging markets. As a result, the demand for these luxury products has increased globally, creating a need for an education in luxury that acknowledges the global perspective yet, at the same time, incorporates subtle regional nuances into luxury and fashion marketing.　　 Keeping this global and regional perspective, Luxury and Fashion Marketing: The Global Perspective examines the elements of luxury marketing that contribute to superior luxury brand performance. Specifically, this volume focuses on mission statements, logos, airport retailing, franchising, challenges in luxury marketing, fashion relating to politics, environment, and beachwear, and case studies on luxury brands and emerging markets. 　 Luxury and Fashion Marketing: The Global Perspective is unique in that it is written in a simple and engaging style to explain the theories and concepts of luxury in relation to the ordinary in the global context. Each chapter has to-do activities, making the book essential reading for students, trainers, and practitioners interested in luxury and fashion marketing and management. (https://www.routledge.com/Luxury-and-Fashion-Marketing-The-Global-Perspective/Singh/p/book/9780367650834)

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.8 SIN (Browse shelf(Opens below))	1	Available		007531

Browsing Indian Institute of Management LRC shelves, Shelving location: General Stacks, Collection: Marketing Close shelf browser (Hides shelf browser)

Previous								Next
Previous	658.8 SHE The rule of three: surviving and thriving in competitive markets	658.8 SIN Brands and consumers:	658.8 SIN Marketing to the poor: creating value	658.8 SIN Luxury and fashion marketing: the global perspective	658.8 SMI Customer-driven marketing: lessons from entrepreneurial technology companies	658.8 SOL Fashion & luxury marketing	658.8 SRI Mindful marketing: the first of its kind cartoon book to master modern marketing	Next

Table of content:
1. Introduction. PART I. Luxury Marketing. 2. Mission Statements. 3. Logos. 4. Airport Retailing and Franchising. 5. Contemporary Marketing. 6. Challenges in Luxury Marketing. PART II. Fashion Marketing. 7. Fashion Marketing. 8. Fad, Fashion, and the Indian Consumer. PART III. Cases on Emerging Luxury Markets. 9. Colombia. 10. Indonesia. 11. Vietnam. 12. South Africa. PART IV. Cases on Luxury Brands. 13. Apple. 14. BMW. 15. Burberry. 16. Gucci. 17. Conclusion

[https://www.routledge.com/Luxury-and-Fashion-Marketing-The-Global-Perspective/Singh/p/book/9780367650834]

The globalization of the world’s markets has forced luxury brands to, in turn, become global and accessible in many developing countries and emerging markets. As a result, the demand for these luxury products has increased globally, creating a need for an education in luxury that acknowledges the global perspective yet, at the same time, incorporates subtle regional nuances into luxury and fashion marketing.　　

Keeping this global and regional perspective, Luxury and Fashion Marketing: The Global Perspective examines the elements of luxury marketing that contribute to superior luxury brand performance. Specifically, this volume focuses on mission statements, logos, airport retailing, franchising, challenges in luxury marketing, fashion relating to politics, environment, and beachwear, and case studies on luxury brands and emerging markets. 　

Luxury and Fashion Marketing: The Global Perspective is unique in that it is written in a simple and engaging style to explain the theories and concepts of luxury in relation to the ordinary in the global context. Each chapter has to-do activities, making the book essential reading for students, trainers, and practitioners interested in luxury and fashion marketing and management.

(https://www.routledge.com/Luxury-and-Fashion-Marketing-The-Global-Perspective/Singh/p/book/9780367650834)

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