The lean product playbook: how to innovate with minimum viable products and rapid customer feedback

By:

Olsen, Dan

Material type: Text

TextPublication details: John Wiley & Sons, Inc. New Jersey 2015Description: xxii, 309 pISBN:

9781118960875

Subject(s):

DDC classification:

658.4013 OLS

Summary: THE HOW-TO GUIDE FOR CREATING PRODUCTS THAT CUSTOMERS LOVE "If you want to create successful, innovative products that customers love, Dan's playbook is a must-read." —Hiten Shah, Co-founder of KISSmetrics and Crazy Egg "Dan's product expertise was incredibly helpful in the early days of building and growing Box. I found his advice incredibly valuable — and if you want to build a successful product, you will too." —Aaron Levie, CEO, Box "A great, detailed guide on how to find product-market fit and make things people will love. This book should be required reading for everybody building products." —Laura Klein, Author of UX for Lean Startups "Dan Olsen makes product development simple and logical. If you want to create kick-ass products, you need to read this book." —Dave McClure, Founding Partner and Troublemaker, 500 Startups "Dan's playbook is the missing manual on how to apply Lean Startup principles. This comprehensive, straightforward book guides you through everything you need to know to build a winning product." —Sean Ellis, CEO of Qualaroo and GrowthHackers.com "Dan takes Lean Startup to a new level with his step-by-step playbook for creating great products! This book truly is for everyone—from designers to business people to engineers." —Kaaren Hanson, VP Design, Medallia and former VP Design Innovation, Intuit "Dan Olsen is an established Lean product black belt in Silicon Valley. His book gives product teams a simple and straightforward way to identify product-market fit, launch an MVP and then improve it systematically over time." —Ken Fine, Chief Customer Officer, Medallia (https://www.wiley.com/en-ca/The+Lean+Product+Playbook%3A+How+to+Innovate+with+Minimum+Viable+Products+and+Rapid+Customer+Feedback-p-9781118960875#description-section)

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Operations Management & Quantitative Techniques	658.4013 OLS (Browse shelf(Opens below))	1	Available		007623

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Previous	658.4013 MAU Quality management: theory and application	658.4013 MCD Program evaluation and performance measurement: an introduction to practice	658.4013 MOR Lean six sigma for dummies	658.4013 OLS The lean product playbook: how to innovate with minimum viable products and rapid customer feedback	658.4013 RAT Lean six sigma 4.0 for operational excellence under the industry 4.0 transformation	658.4013 SOI Total quality control essentials: key elements, methodologies, and managing for success	658.4013 STE The Toyota Kaizen continuum: a practical guide to implementing lean	Next

THE HOW-TO GUIDE FOR CREATING PRODUCTS THAT CUSTOMERS LOVE

"If you want to create successful, innovative products that customers love, Dan's playbook is a must-read."
—Hiten Shah, Co-founder of KISSmetrics and Crazy Egg

"Dan's product expertise was incredibly helpful in the early days of building and growing Box. I found his advice incredibly valuable — and if you want to build a successful product, you will too."
—Aaron Levie, CEO, Box

"A great, detailed guide on how to find product-market fit and make things people will love. This book should be required reading for everybody building products."
—Laura Klein, Author of UX for Lean Startups

"Dan Olsen makes product development simple and logical. If you want to create kick-ass products, you need to read this book."
—Dave McClure, Founding Partner and Troublemaker, 500 Startups

"Dan's playbook is the missing manual on how to apply Lean Startup principles. This comprehensive, straightforward book guides you through everything you need to know to build a winning product."
—Sean Ellis, CEO of Qualaroo and GrowthHackers.com

"Dan takes Lean Startup to a new level with his step-by-step playbook for creating great products! This book truly is for everyone—from designers to business people to engineers."
—Kaaren Hanson, VP Design, Medallia and former VP Design Innovation, Intuit

"Dan Olsen is an established Lean product black belt in Silicon Valley. His book gives product teams a simple and straightforward way to identify product-market fit, launch an MVP and then improve it systematically over time."
—Ken Fine, Chief Customer Officer, Medallia

(https://www.wiley.com/en-ca/The+Lean+Product+Playbook%3A+How+to+Innovate+with+Minimum+Viable+Products+and+Rapid+Customer+Feedback-p-9781118960875#description-section)

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