Cruise marketing and management
Material type:
- 9781984637086
- 387.5420 CRU
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Indian Institute of Management LRC General Stacks | Marketing | 387.5420 CRU (Browse shelf(Opens below)) | 1 | Available | 007753 |
Browsing Indian Institute of Management LRC shelves, Shelving location: General Stacks, Collection: Marketing Close shelf browser (Hides shelf browser)
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384.5340951 JAY Xiaomi: | 384.55506573 HAS No rules rules: Netflix and the culture of reinvention | 384.55506573 RAN That will never work: | 387.5420 CRU Cruise marketing and management | 519.536 WEL Applied regression analysis for business: tools, traps and applications | 620.0068 MOH Marketing of high-technology products and innovations | 641.252 DEL Great Brand Stories: Scotch Whisky - the story of Scotland's greatest export |
Fully updated throughout, includes revised chapters and cases on topics such as cruise marketing and management in global context.
Discusses all the aspects of cruise marketing and management.
Subject matter has been fully revised in such a way that makes the concepts clear and understandable to readers.
(https://www.3ge-learning.com/book/hospitality-and-tourism/cruise_marketing_and_management_2nd_edition_book_with_dvd.html)
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