Lilliput land: how small is driving India's mega consumption story

By:

Bijapurkar, Rama

Material type: Text

TextPublication details: Penguin Random House India Pvt. Ltd. Haryana 2024Description: vi, 283 pISBN:

9780143465492

Subject(s):

Consumer markets--India

DDC classification:

339.470954 BIJ

Summary: India is already the world’s fifth-largest economy. Unlike most markets of its size, India is, and for a long time will be, driven by lots and lots of small consumers earning and spending just a little bit each, which adds up to an enormous amount. On the supply side, these consumers are served by numerous small, agile suppliers who challenge large companies by innovating to satisfy their price-performance demands. India’s vibrant digital revolution now offers the keys to cracking open this infamously tricky market. Digital business models will be the future of competition as they harness the power of the small and create large-scale businesses in the years to come. Lilliput Land provides a ‘people lens’ to understand the paradoxes and challenges that dot India’s market opportunity, and discusses the drivers and shapers of its future. A comprehensive three-part framework of structure-behaviour-supply discusses the present and future of India’s mega consumption story, the most exciting in the world, with over half of its GDP accounted for by domestic consumption. Consumer India is ripe and waiting. (https://www.penguin.co.in/book/lilliput-land/)

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Non-fiction	339.470954 BIJ (Browse shelf(Opens below))	1	Available		007767

Browsing Indian Institute of Management LRC shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)

Previous								Next
Previous	338.954 ABD Advantage India: from challenge to opportunity	338.954 MEE Making India great again: learning from our history	338.954 MUR Accelerating India's development: a state-led roadmap for effective governance	339.470954 BIJ Lilliput land: how small is driving India's mega consumption story	339.9 THA The new world disorder and the indian imperative	340.092 NAR Before memory fades: an autobiography	340.3 NAR India's legal system: can it be saved ?	Next

India is already the world’s fifth-largest economy. Unlike most markets of its size, India is, and for a long time will be, driven by lots and lots of small consumers earning and spending just a little bit each, which adds up to an enormous amount. On the supply side, these consumers are served by numerous small, agile suppliers who challenge large companies by innovating to satisfy their price-performance demands. India’s vibrant digital revolution now offers the keys to cracking open this infamously tricky market. Digital business models will be the future of competition as they harness the power of the small and create large-scale businesses in the years to come. Lilliput Land provides a ‘people lens’ to understand the paradoxes and challenges that dot India’s market opportunity, and discusses the drivers and shapers of its future. A comprehensive three-part framework of structure-behaviour-supply discusses the present and future of India’s mega consumption story, the most exciting in the world, with over half of its GDP accounted for by domestic consumption.

Consumer India is ripe and waiting.

(https://www.penguin.co.in/book/lilliput-land/)

There are no comments on this title.

to post a comment.