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International business: competing in the global marketplace

By: Contributor(s): Material type: TextTextPublication details: McGraw Hill Education (India) Pvt. Ltd. Chennai 2022Edition: 12thDescription: xxxi, 667 pISBN:
  • 9789354601255
Subject(s): DDC classification:
  • 658.049 HIL
Summary: Overview International Business, now in its twelfth edition, is a comprehensive and case oriented version of the text that lends itself to the core course in international business, especially for those courses that require a deeper focus on the global capital market, organization of an international business, international accounting, and international finance The book focuses on being current, relevant, application rich, accessible, and student focused and helps students understand the implications of international business on organizational strategy, structure, and functions in the context of the global marketplace.
List(s) this item appears in: Marketing | HR & OB
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Overview


International Business, now in its twelfth edition, is a comprehensive and case oriented version of the text that lends itself to the core course in international business, especially for those courses that require a deeper focus on the global capital market, organization of an international business, international accounting, and international finance The book focuses on being current, relevant, application rich, accessible, and student focused and helps students understand the implications of international business on organizational strategy, structure, and functions in the context of the global marketplace.

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