Fundamentals of managing technology ventures
Material type:
TextSeries: Applied Innovation and Technology Management (AITM)Publication details: Singapore Springer 2025Description: xi, 135 pISBN: - 9789819628360
- 658.11 SOO
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Indian Institute of Management LRC General Stacks | Public Policy & General Management | 658.11 SOO (Browse shelf(Opens below)) | 1 | Available | 009198 |
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| 658.11 MOR Startup valuation: | 658.11 RAT Covid-19 and entrepreneurship: | 658.11 RIE The lean startup: | 658.11 SOO Fundamentals of managing technology ventures | 658.11 THE Zero to one: | 658.11 WEI Traction: | 658.11 ZIM Entrepreneurs field guide: |
Table of contents:
Front Matter
Pages i-xi
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Introduction
Sutti Sooampon
Pages 1-6
Framing Strategies
Front Matter
Pages 7-7
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Strategic Planning: Developing Strategies for Technology Ventures
Sutti Sooampon
Pages 9-14
External Analysis: Business Environment of Technology Ventures
Sutti Sooampon
Pages 15-22
Industry Analysis: Technology Venture and Other Players
Sutti Sooampon
Pages 23-29
Internal Analysis: Enabling Resources for Technology Ventures
Sutti Sooampon
Pages 31-38
SWOT Analysis: Clues for Feasibility
Sutti Sooampon
Pages 39-45
Strategy Formulation: TOWS and Other Prominent Models
Sutti Sooampon
Pages 47-54
Sourcing New Ideas
Front Matter
Pages 55-55
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R&D Strategies: Investment for New Ideas
Sutti Sooampon
Pages 57-62
Emerging Technologies: New Frontiers of Knowledge to Be Commercialized
Sutti Sooampon
Pages 63-68
Academic Entrepreneurship: Research Commercialization for Social Impact
Sutti Sooampon
Pages 69-74
Intellectual Property: Intangible Assets to Be Protected and Exploited
Sutti Sooampon
Pages 75-82
Commercializing Technologies
Front Matter
Pages 83-83
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Production Strategy: Scaling Up Input, Process, and Output
Sutti Sooampon
Pages 85-90
Marketing Strategy: Introduction of New Product to the Market
Sutti Sooampon
Pages 91-96
Innovation Adoption: Fostering Acceptance of New Products
Sutti Sooampon
Pages 97-102
Management Research: How to Better Understand Technology Ventures
Sutti Sooampon
Pages 103-109
Aligning Business with Public Policies
Front Matter
Pages 111-111
Aligning Business with Public Policies
Country’s Competitiveness: Public Policies That Foster Technology Ventures
Sutti Sooampon
Pages 113-119
S-Curve: Economic Development That Shapes Technology Ventures
Sutti Sooampon
Pages 121-128
Conclusion: Key Takeaways and Future Prospects
Sutti Sooampon
Pages 129-135
[https://link.springer.com/book/10.1007/978-981-96-2837-7?page=2#toc]
This book presents a foundational guide for business students seeking to understand the fundamentals of managing technology ventures. While typically reserved for more advanced graduate coursework, there is a growing trend towards integrating technology and innovation topics into bachelor's and early-graduate programs across various institutions.
The aim of this book is to introduce students to basic management concepts applicable to technology ventures, without delving deeply into technical details. By focusing on straightforward principles, readers can grasp how these concepts influence the development of new ventures and projects at every stage.
Rather than overwhelming readers with complex theories, the book offers practical guidance that can be easily applied in real-world scenarios. Its objective is to equip future business leaders with the knowledge and skills needed to navigate the landscape of technology ventures confidently and effectively.
(https://link.springer.com/book/10.1007/978-981-96-2837-7)
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