Marketing Cases from Emerging Multinational Enterprises (eMNEs) : National Brands Asserting Themselves on the Global Stage. (Record no. 9965)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00293 a2200085 4500 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ahmed, Zafar U. ; Genc, Omer F. |
| 9 (RLIN) | 23557 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Cases from Emerging Multinational Enterprises (eMNEs) : National Brands Asserting Themselves on the Global Stage. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Springer |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
No items available.