How to grow enrollment in online higher education: (Record no. 9963)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02571nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250613155128.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250613b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781032839929 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 378.1734 |
| Item number | THA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Thackaberry-Voinovich, Sasha |
| 245 ## - TITLE STATEMENT | |
| Title | How to grow enrollment in online higher education: |
| Remainder of title | strategies for marketing and recruitment |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Routledge |
| Place of publication, distribution, etc. | New York |
| Date of publication, distribution, etc. | 2025 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 188 p. |
| 365 ## - TRADE PRICE | |
| Price type code | GBP |
| Price amount | 34.99 |
| 500 ## - GENERAL NOTE | |
| General note | Table of Contents:<br/><br/>Introduction Part I: Your Front Door, or Marketing to Lead 1. Online Program Marketing Basics 2. Your Online Learning Program Website 3. Search Engine Optimization for Online Program Marketing 4. Non-Paid Marketing Channels Beyond SEO for Online Program Growth 5. Paid Digital Advertising for Fully Online Programs 6. Education-as-a-Benefit and Partnerships to Expand Online Enrollments Part II: The Funnel: Lead to Admit 7. An Overview of the Student Recruitment Process for Fully Online Programs 8. Email Marketing for Recruitment for Online Programs 9. Using Phone Calls and Texts to Expand Online Program Enrollments 10. Staffing and Staffing Ratios for Online Program Recruitment Departments 11. What to Measure for Improved Enrollments in Online Programs Part III: The Technology Behind the Engine 12. Key Technology Needs to Expand Enrollments in Fully Online Programs 13. Process Mapping and Architecture Needs for Fully Online Programs Conclusion |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | How to Grow Enrollment in Online Higher Education offers practical guidance on how to more effectively attract and recruit students to online college and university programs. Despite the proliferation of online degree and certificate programs, only a handful of large, name-brand institutions have the resources to master the challenges of marketing and recruitment. This book includes a first-of-its-kind blueprint for colleges and universities working to set up online programs that can grow their enrollment and support their operations financially. These accessible chapters provide step-by-step marketing strategies, detail the specific needs and values of fully online enrollees, and explore the staffing, talent, and technologies needed to competitively recruit new students.<br/><br/>(https://www.routledge.com/How-to-Grow-Enrollment-in-Online-Higher-Education-Strategies-for-Marketing-and-Recruitment/Thackaberry-Voinovich/p/book/9781032839929) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Higher education |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing and recruitment |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Online higher education |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Public Policy & General Management | SBHPL/INV/97/2025-2026 | 23-05-2025 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 06/09/2025 | Sarat Book House Pvt. Ltd. | 2654.16 | 378.1734 THA | 008795 | 06/09/2025 | 1 | 4083.33 | 06/09/2025 | Book |