MARC details
| 000 -LEADER |
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| fixed length control field |
03204nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20250616095138.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
250616b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781009538381 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
339.47 |
| Item number |
JOH |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Johnson, Miriam J. |
| 245 ## - TITLE STATEMENT |
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| Title |
The power of brand ownership: |
| Remainder of title |
marketing in the cultural landscape |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Name of publisher, distributor, etc. |
Cambridge University Press |
| Place of publication, distribution, etc. |
Cambridge |
| Date of publication, distribution, etc. |
2025 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
vii, 271 p. |
| 365 ## - TRADE PRICE |
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| Price type code |
GBP |
| Price amount |
26.99 |
| 500 ## - GENERAL NOTE |
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| General note |
Table of Contents:<br/><br/>Introduction<br/>1. What we mean when we talk about the cultural landscape<br/>2. Using brands as landmarks for mapping the cultural landscape<br/>3. Brand capital, perspective, and power<br/>4. The role of gender<br/>Case Study 1 – Gender: Virgin Atlantic and Bud Light<br/>5. The importance of authenticity<br/>6. Brand activism as power dynamic<br/>Case Study 2 – Activism: Kate Spade Change Please<br/>7. Ownership as power<br/>8. The transience of power in the cultural landscape<br/>Case Study 3 – Shifting power: Skype, Burberry, and Old Spice<br/>9. TLDR: the application to industry. |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
How do brands cultivate loyalty and influence consumer purchasing decisions? The Power of Brand Ownership explores the complex dynamics between branding and consumer identity within both the physical and digital realms that form our cultural landscape. Miriam J. Johnson uncovers a symbiotic relationship where brands serve not merely as navigational aids in a consumer's journey but also as integral components of self-identity and social projection, and the power that entails. Investigating the nuances of power shifts, brand authenticity, activism, and the gendered nature of consumption, Johnson asserts that brands are both influenced by and influencers of the cultural terrain they inhabit as well as the temporal contexts in which they interact. Theoretical frameworks articulate the fluidity of capital within the consumer-brand nexus whilst insightful case studies illustrate industry examples, revealing the shifting strategies employed by companies to make brands identifiable and desirable in the ever-changing cultural landscape.<br/><br/>Emphasises the significance of consumer self-identity and self-projection, and how companies can use these phenomena to build brand capital<br/>Draws on the theoretical frameworks that underpin the concepts of branding, power and ownership including Bourdieu's concepts of capital and habitus, Foucault's archaeology and genealogy, and Butler's work on gender as performance<br/>Case studies from companies including Virgin Atlantic, Kate Spade, Burberry, and Change Please illustrate the theoretical concepts in action, enabling you to contextualise and apply complex ideas within relatable scenarios<br/>Key Points and Discussion Questions feature throughout the book facilitating effective learning and encouraging interactive engagement with the text<br/><br/>(https://www.cambridge.org/us/universitypress/subjects/management/sales-and-marketing/power-brand-ownership-marketing-cultural-landscape?format=PB&isbn=9781009538381) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Consumptions (Economics)--Social aspects |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Branding (Marketing)--Social aspects |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Cultural landscapes |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
Book |
| Source of classification or shelving scheme |
Dewey Decimal Classification |
