The content strategy toolkit: (Record no. 9895)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03811nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250409154633.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250409b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780138059279 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.4012 |
| Item number | CAS |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Casey, Meghan |
| 245 ## - TITLE STATEMENT | |
| Title | The content strategy toolkit: |
| Remainder of title | methods, guidelines, and templates for getting content right |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Pearson |
| Date of publication, distribution, etc. | 2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii, 313 p. |
| 365 ## - TRADE PRICE | |
| Price type code | USD |
| Price amount | 39.99 |
| 500 ## - GENERAL NOTE | |
| General note | Table of contents:<br/>PART I: GET BUDGET AND BUY-IN<br/><br/>1 IDENTIFY PROBLEMS AND OPPORTUNITIES<br/><br/>2 CONVINCE LEADERS AND GET THE RESOURCES<br/><br/>PART II: SET UP FOR SUCCESS<br/><br/>3 GET STAKEHOLDERS ON BOARD<br/><br/>4 ASSEMBLE YOUR CROSS‑DISCIPLINE TEAM<br/><br/>5 PREPARE FOR CHANGE<br/><br/>PART III: DIG IN AND GET THE DIRT<br/><br/>6 UNDERSTAND YOUR BUSINESS ENVIRONMENT<br/><br/>7 LEARN ABOUT YOUR AUDIENCE AND USERS<br/><br/>8 GET FAMILIAR WITH YOUR CONTENT<br/><br/>9 EVALUATE YOUR PROCESSES<br/><br/>PART IV: ARTICULATE YOUR STRATEGY<br/><br/>10 ALIGN ON A STRATEGIC FOUNDATION<br/><br/>11 SET YOUR CONTENT COMPASS<br/><br/>PART V: DESIGN YOUR CONTENT<br/><br/>12 PRIORITIZE BASED ON YOUR STRATEGY<br/><br/>13 ORGANIZE FOR INTUITIVE WAYFINDING<br/><br/>14 DEFINE THE CONTENT EXPERIENCE<br/><br/>15 SPECIFY CONTENT STRUCTURE AND REQUIREMENTS<br/><br/>PART VI: IMPLEMENT AND EVOLVE<br/><br/>16 DEFINE HOW YOU'LL GOVERN YOUR CONTENT<br/><br/>17 BUILD OUT YOUR CONTENT PLAYBOOK<br/><br/>(https://www.pearson.com/en-us/subject-catalog/p/the-content-strategy-toolkit-methods-guidelines-and-templates-for-getting-content-right/P200000010178/9780138059279?srsltid=AfmBOopmXGw44AJRfXdDPEFWqCq3ntwcG3zguWia-V2oTsbdpyQQrxbb&tab=table-of-contents) |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | In this essential guide, Meghan Casey outlines a step-by-step approach for successful content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like explaining clearly to your boss or client what's wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Having The Content Strategy Toolkit at your side is like hiring your own personal consulting firm. You get a complete array of instructions, tools, and templates for most challenges you'll face.<br/><br/>In this practical and relevant guide, you'll learn how to:<br/><br/>Identify problems with your content and persuade your bosses it's worth the time and resources to do it right<br/>Assemble a stellar team for your content project<br/>Prepare your organization for content transformation<br/>Make sense of your business environment and understand your audience<br/>Align stakeholders on business goals and user needs<br/>Set a compass for your content and decide how to measure success<br/>Create, maintain, and govern on-strategy content<br/>You'll learn how to treat content like the strategic asset that it is.<br/><br/>"Quality content increases value. Poor-quality content destroys value. It's as simple as that. Meghan's book has specific, practical, and immediately actionable ideas that will help you increase the quality of your content."—Gerry McGovern, CEO, Customer Carewords<br/><br/>"This second edition goes deep into three integral topics for content leaders—assembling cross-disciplinary teams, evaluating processes, and building a content playbook. If you're looking to build a new practice or retool an existing one, this book will help you succeed.—Natalie Marie Dunbar, Author, From Solo to Scaled: Building a Sustainable Content Strategy Practice<br/><br/>(https://www.pearson.com/en-us/subject-catalog/p/the-content-strategy-toolkit-methods-guidelines-and-templates-for-getting-content-right/P200000010178/9780138059279?srsltid=AfmBOopmXGw44AJRfXdDPEFWqCq3ntwcG3zguWia-V2oTsbdpyQQrxbb) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Strategy |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Content development |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Subject analysis |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Public Policy & General Management | 24-25/10694 | 19-03-2025 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 03/20/2025 | Bharat Book Distributors | 2355.01 | 658.4012 CAS | 007945 | 03/20/2025 | 1 | 3623.09 | 03/20/2025 | Book |