Luxury fashion marketing and branding: (Record no. 9740)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02785nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250411164619.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250411b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781032206882 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | DAL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dallabona, Alice |
| 245 ## - TITLE STATEMENT | |
| Title | Luxury fashion marketing and branding: |
| Remainder of title | a strategic approach |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Routledge |
| Place of publication, distribution, etc. | New York |
| Date of publication, distribution, etc. | 2025 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii, 186 p. |
| 365 ## - TRADE PRICE | |
| Price type code | GBP |
| Price amount | 36.99 |
| 490 ## - SERIES STATEMENT | |
| Series statement | Mastering Fashion Management |
| 500 ## - GENERAL NOTE | |
| General note | Table of contents:<br/>Introduction, Part I: Luxury Fashion Branding, 1. What is Luxury 2. What is a Luxury Fashion Brand, 3. Strategic Challenges for Luxury Fashion Brands, Part II: Luxury Fashion Retail and Consumer Behaviour, 4. Luxury Fashion Consumer Behaviour, 5. Luxury Fashion Retail, Part III: Luxury Fashion Marketing and Communication, 6. Brand Identity for Luxury Fashion Marketing Communications 7. Luxury Fashion Promotion and Advertising, 8. Digital and Social Media Marketing for Luxury Fashion; Part IV: The Future of Luxury Fashion Branding and Marketing, 9. Luxury Fashion Marketing and Emerging Technologies 10. Diversity, Inclusivity and Cultural Sensitivity, 11. Sustainability and Ethical Issues in Luxury Fashion<br/><br/>(https://www.routledge.com/Luxury-Fashion-Marketing-and-Branding-A-Strategic-Approach/Dallabona/p/book/9781032206882) |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products. It covers subjects including luxury fashion retailing, digital marketing and communication, data analytics, emerging technologies, consumer behaviour and PR. The textbook also offers a focused discussion of the challenges faced by luxury fashion brands to meet growing customer demand for ethical and sustainable practice, including concerns related to diversity, inclusivity, and cultural sensitivity.<br/><br/>This textbook is grounded in business practices, featuring real-world examples and international case studies from both established and modern brands. Chapter objectives and summaries aid comprehension, whilst end-of-chapter questions and activities enable further research and discussion.<br/><br/>Luxury Fashion Marketing and Branding is ideal for advanced undergraduate and postgraduate students of fashion marketing and communications, luxury fashion business and luxury brand management. Its applied approach will also make it suitable for those studying for an Executive MBA in Fashion and Luxury Management. Online resources include an instructor’s manual, lecture slides and a test bank.<br/><br/>(https://www.routledge.com/Luxury-Fashion-Marketing-and-Branding-A-Strategic-Approach/Dallabona/p/book/9781032206882) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding--Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | 1189302 | 11-03-2025 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 03/20/2025 | Atlantic Publishers & Distributors | 2676.04 | 658.827 DAL | 007992 | 03/20/2025 | 1 | 4116.99 | 03/20/2025 | Book |