Consumer behaviour and analytics (Record no. 9632)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02776nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250417170544.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250417b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781032388342 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 |
| Item number | SMI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Smith, Andrew |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer behaviour and analytics |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Routledge |
| Place of publication, distribution, etc. | New York |
| Date of publication, distribution, etc. | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 213 p. |
| 365 ## - TRADE PRICE | |
| Price type code | GBP |
| Price amount | 39.99 |
| 500 ## - GENERAL NOTE | |
| General note | Table of contents:<br/>List of figures<br/><br/>List of tables<br/><br/>Preface<br/><br/>Acknowledgements<br/><br/>Chapter 1 An introduction to consumer analytics<br/><br/>Chapter 2 Purchase insight and the anatomy of transactions<br/><br/>Chapter 3 Web and social activity<br/><br/>Chapter 4 Extant research, decision-making and exogenous cognition<br/><br/>Chapter 5 Elemental features of consumer choice: needs, economics, deliberation and impulse.<br/><br/>Chapter 6 Perceptual and communicative features of consumer choice<br/><br/>Chapter 7 Individual and social features of consumption<br/><br/>Chapter 8 Knowledge-driven marketing and the Modular Adaptive Dynamic Schematic<br/><br/>Index<br/><br/>[https://www.routledge.com/Consumer-Behaviour-and-Analytics/Smith/p/book/9781032388342] |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The second edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain. It demonstrates how we can use data-driven insight and merge this with insight from extant research to inform knowledge-driven decision-making.<br/><br/>Adopting a practical and managerial lens, while also exploring the rich lineage of academic consumer research, this textbook approaches its subject from a refreshing and original standpoint. It contains numerous accessible examples, scenarios and exhibits, and condenses the disparate array of relevant work into a workable, coherent, synthesized and readable whole. Providing an effective tour of the concepts and ideas most relevant in the age of analytics-driven marketing (from data visualization to semiotics), the book concludes with an adaptive structure to inform managerial decision-making.<br/><br/>Consumer Behaviour and Analytics provides a unique distillation from a vast array of social and behavioural research merged with the knowledge potential of digital insight. It offers an effective and efficient summary for undergraduate, postgraduate or executive courses in consumer behaviour and marketing analytics, and also functions as a supplementary text for other marketing modules. Online resources include PowerPoint slides.<br/><br/>(https://www.routledge.com/Consumer-Behaviour-and-Analytics/Smith/p/book/9781032388342) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer behaviour |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | TB4535 | 12-03-2025 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 03/27/2025 | Technical Bureau India Pvt. Ltd. | 2893.08 | 658.8342 SMI | 008364 | 03/27/2025 | 4450.89 | 03/27/2025 | Book |